글로벌 음성 기반 결제 시장 – 2023-2030

Overview
Global Voice-Based Payments Market reached US$ 6.0 billion in 2022 and is expected to reach US$ 13.7 billion by 2030, growing with a CAGR of 10.9% during the forecast period 2023-2030.
The accuracy and dependability of voice-based interactions have substantially increased due to the rapid growth of voice recognition and natural language processing technologies, backed by artificial intelligence, making it simpler for users to make payments using voice commands. Voice-based payments provide a quick and effective means of conducting business. Users can simply speak a command that completes a purchase or transfer funds eliminating the need for manual input or navigating through apps and websites.
For instance, on 7 September 2023, The National Payments Corporation of India (NPCI) launched several new payment options on Unified Payments Interface (UPI) platform, including conversational transactions and these offerings, including Credit Line on UPI, UPI LITE X, Tap & Pay, Hello! UPI and Conversational Bill Payments, aim to create an inclusive, resilient and sustainable digital payments ecosystem and support UPI's goal of reaching 100 billion transactions per month.
Asia-Pacific has seen a rapid increase in smartphone adoption. Voice-based payments often rely on mobile devices and the widespread use of smartphones provides a strong foundation for the growth of this technology. countries have witnessed the development of robust digital ecosystems, with numerous digital wallets and payment platforms becoming widely accepted and these platforms can integrate voice-based payment capabilities seamlessly, making it convenient for users.
Dynamics
Growing Use in Online Shopping
Voice-based payments offer a hands-free and frictionless shopping experience. Customers can simply use their voice to make purchases, which can be especially convenient when their hands are occupied or when they are multitasking. Voice-based transactions are often faster than manual typing or clicking through multiple screens. Shoppers can complete their purchases quickly which leads to reduce the time it takes to complete an online order.
For instance, on 14 September 2021, ToneTag, a provider of hardware-agnostic sound wave technology solutions for online and offline commerce, successfully completed the first cohort under the Reserve Bank of India's (RBI) sandbox for retail payments. In this initiative, ToneTag conducted tests of offline voice-based payments using both feature phones and smartphones, particularly in areas with unreliable internet connectivity.
Government Initiatives
Governments prioritize the security of financial transactions. Advanced security mechanisms, such as speech biometrics and multi-factor authentication, can be incorporated into voice-based payment solutions to safeguard users' financial information and transactions. Voice-based payments can speed government operations including the distribution of benefits and subsidies, which can improve the effectiveness of providing public services and reduce bureaucracy.
For instance, on 22 August 2023, India is set to expand its Universal Payments Interface (UPI) system by introducing voice-based and offline digital payments to bridge the digital divide between urban and rural areas. with approximately 350 million people using it for various transactions. Reserve Bank of India is planning to introduce voice-based payments. Users will be able to use AI-powered systems to make payments via voice commands and this functionality, which will first be offered in Hindi and English, seeks to improve accessibility for digital payments.
Growing Use of Digital Payments
With voice-based payments, users may make digital transactions easily and quickly without having to type or manually enter payment information. Users can just use their voice to authorize payments. People with impairments or others who would have trouble utilizing more conventional digital payment methods, including typing on a touchscreen or keyboard, may find voice-based purchases to be more accessible.
For instance, on 11 May 2021, In order to boost the use of digital payments in India, IIT-Madras and the Mobile Payment Forum of India (MPFI) are working together to develop voice-based solutions, notably in a variety of vernacular languages. It program also provides research possibilities. There are currently more than 100 million monthly active UPI users in India. MPFI's goal is to bring 500 million active users onto UPI payment platforms by 2025.
Robust Security and Errors in Payment
Security is a primary concern with voice-based payments. Voice recordings can be spoofed or stolen, potentially leading to unauthorized transactions. Biometric authentication (voice biometrics) and robust security measures are essential to mitigate these risks. The use of voice data for payments raises privacy concerns. Users may be uncomfortable with their voice recordings being stored or shared, even for security purposes. Clear privacy policies and user consent mechanisms are crucial.
Voice recognition technology is not infallible. Accents, dialects, background noise and speech impediments can lead to misinterpretation, resulting in errors in payment transactions and there is a lack of industry standards for voice-based payments, leading to fragmentation and interoperability issues. Standardization efforts are needed to ensure consistency across different platforms and providers.
Segment Analysis
The global voice-based payments market is segmented based on component, enterprise size, end-user and region.
Adoption of Voice-Based Payment Software
The likelihood of fraud and unauthorized access is decreased by adding an additional layer of security to voice-based payments using voice biometrics and multi-factor authentication techniques. Since voice-based payment options are frequently integrated into mobile banking apps and digital wallets.
Customers who already use these programs for other financial activities may access them quickly. User experience is becoming a higher priority for businesses when developing payment systems. Voice-based payments offer a user-friendly and intuitive interface that can enhance customer satisfaction.
For instance, on 21 September 2023, Amazon announced the incorporation of radio-frequency identification (RFID) tags into its biometric-based Just Walk Out retail stores, focusing on soft goods and this move aims to replicate the frictionless shopping experience seen in packaged goods. Initially tested during the Seattle Kraken's ice hockey season at the Climate Pledge Arena, this technology will be expanded to the NFL's Seattle Seahawks' 2023-2024 season at Lumen Field Just Walk Out stores.
Geographical Penetration
Regional Adoption in Voice-Based Platform
In order to protect user information and transactions, voice-based payment platforms have added strong security mechanisms including voice biometrics and tokenization. In order to make using these payment methods more easy for customers, many merchants in North America are investigating voice-based payment solutions as part of their in-store and online payment services.
For instance, on 1 May 2023, Stripe, a financial infrastructure platform, partnered with Microsoft to enable North American businesses to accept payments directly within Microsoft Teams and this integration, called Teams Payments, allows meeting hosts to accept real-time card payments during virtual appointments, classes, events and more. Businesses can also require advance payment through Stripe for access to Teams sessions.
Competitive Landscape
The major global players in the market include NCR Corporation, Amazon.com, Inc., PayPal Holdings, Inc., PCI Pal, Vibe Pay Limited, Alibaba Cloud International, Cerence, Inc., Google LLC, Huawei Technologies Co., Ltd. and Paysafe Holdings UK Limited.
COVID-19 Impact Analysis
The pandemic accelerated the shift towards contactless payments to minimize physical contact with payment terminals. Voice-based payments offer a hands-free and contactless payment option, aligning with the need for hygiene and safety. Many individuals and businesses became more cautious about handling cash during the pandemic due to concerns about the virus's spread. Voice-based payments, along with other digital payment methods, provided an alternative to cash transactions.
With lockdowns and restrictions in place, e-commerce experienced significant growth during the pandemic. By enabling customers to make purchases with a straightforward voice command, voice-based payments can increase the convenience of online purchasing as there was a surge in the use of digital payments for different transactions, such as bill payments and online shopping, as more people migrated to remote employment and digital services. Voice-based payments catered to this growing demand for digital solutions.
Voice commerce, where users can shop and make payments using voice commands, gained traction during the pandemic. Retailers and e-commerce platforms explored voice-based shopping experiences to serve customers more conveniently. Voice assistants like Amazon Alexa and Google LLC Assistant saw increased usage during lockdowns as people turned to them for entertainment, information and shopping and this increased familiarity with voice interactions extended to voice-based payments.
AI Impact
AI-driven voice recognition technology has become more accurate and capable of understanding natural language, dialects and accents, this improvement ensures that voice-based payment systems can accurately process user commands. AI plays a crucial role in securing voice-based payments. Voice biometrics, a form of AI, is used to verify users' identities by analyzing unique vocal patterns, making payments more secure and reducing the risk of fraud.
AI-driven biometric authentication methods, including voice recognition, enhance payment security. Users' voices serve as a secure means of identity verification, reducing the reliance on passwords or PINs. AI algorithms can analyze user preferences and behavior to provide personalized payment recommendations and this personalization enhances the user experience and can lead to increased adoption of voice-based payments.
For instance, on 7 September 2023, Indian supply chain finance platform KredX has partnered with Mastercard to streamline B2B digital payments. It collaboration will integrate Mastercard's commercial card service with KredX's platform, simplifying B2B payments made via cards. KredX's platform, powered by artificial intelligence (AI), provides features such as dynamic discounting, early payment and price discovery to improve cash flows and enhance supply chain management for businesses.
Russia-Ukraine War Impact
The conflict may create geopolitical uncertainty, impacting the global economy and financial markets. Uncertainty can influence investment decisions and overall economic stability, which can indirectly affect FinTech companies, including those offering voice-based payment solutions. The war can lead to fluctuations in currency exchange rates, affecting international transactions and cross-border payments.
Supply chain disruptions caused by the conflict can impact the availability of hardware components and devices required for voice-based payment systems and this could lead to delays in product development and deployment. The conflict may raise concerns about data security and privacy, especially when voice-based payments involve cross-border data transfers. FinTech companies may need to enhance their security measures to address potential threats.
By Component
• Software
• Hardware
By Enterprise Size
• Large Enterprises
• Small & Medium Enterprises
By End-User
• BFSI
• Automotive
• Healthcare
• Retail
• Government
• Others
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• In February 2023, Ubona Technologies introduced a groundbreaking payment solution called "123 UPI," based on speech recognition technology and this innovative system enables users, whether they have feature phones or smartphones, to conduct digital payments in their preferred Indian languages. Undergo a one-time registration guided by an automated Interactive Voice Response (IVR) system and can subsequently conduct secure payment transactions over the phone.
• In September 2021, VibePay, a social payment initiation service, introduced account-to-account voice-activated payments in Europe, becoming the first to offer this feature in the region. Users on iOS can now use Siri to make payments or request payments from others directly, with transactions occurring instantly between UK bank accounts at no cost and this move aligns with VibePay's mission to change the way consumers and businesses engage with payments.
• In March 2023, Worldline launched VABOX (Voice Alert Box) to provide instant payment voice alerts for merchants in India and this sleek and robust device is being introduced through Worldline's partner banks, including Axis Bank, Kotak Mahindra Bank, Punjab National Bank, Union Bank of India and others. In the initial phase, Worldline India plans to roll out half a million VABOX devices that will offer instant voice alerts for QR-code-based payments.
Why Purchase the Report?
• To visualize the global voice-based payments market segmentation based on component, enterprise size, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of voice-based payments market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global voice-based payments market report would provide approximately 61 tables, 58 figures and 201 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies