Name: 글로벌 시장 동향
SKU: ICT7650
Availability: InStock

보고서 요약(국문)

개요
글로벌 고객 인텔리전스 플랫폼 시장은 2022년 20억 달러 규모에 도달했으며, 2023년부터 2030년까지 연평균 29.1%의 성장률을 기록하며 2030년에는 148억 달러에 이를 것으로 예상됩니다.
다양한 산업 분야의 주요 기업들은 고객 중심의 비즈니스 전략을 점점 더 많이 채택하고 있습니다. 기업이 고객을 더 잘 이해하고 만족시킬 수 있도록 도구와 통찰력을 제공하는 고객 인텔리전스 플랫폼은 이러한 변화에 매우 중요합니다. 개인화된 고객 경험에 대한 수요가 증가하고 있습니다. 고객 인텔리전스 플랫폼은 기업이 고객 데이터, 선호도 및 행동을 분석하여 맞춤형 제품, 서비스 및 커뮤니케이션을 제공할 수 있도록 지원합니다.
인공지능(AI) 및 머신러닝(ML) 알고리즘 기반의 고급 예측 분석을 구현하면 기업은 고객 행동을 더욱 정확하게 예측할 수 있습니다. 여기에는 미래 구매 패턴 예측, 잠재적 고객 이탈 위험 식별, 특정 고객 행동 가능성 파악 등이 포함됩니다. 감정 분석 및 감정 인식과 같은 고급 AI 기술이 고객 인텔리전스 플랫폼에 통합되고 있습니다. 이를 통해 기업은 고객 리뷰, 소셜 미디어, 고객 서비스 상호 작용 등 다양한 상호 작용에서 표현되는 고객의 감정, 의견 및 정서를 이해할 수 있습니다.
북미는 주요 기업들의 성장과 입지 확대로 인해 글로벌 고객 인텔리전스 플랫폼 시장을 주도하는 지역입니다. 미국 실리콘 밸리를 비롯한 북미 전역에는 수많은 혁신 허브가 있습니다. 이러한 허브는 기업가 정신과 혁신을 장려하여 고객 인텔리전스 플랫폼과 같은 최첨단 기술의 개발 및 도입을 촉진합니다. 북미 기업들은 경쟁이 치열한 비즈니스 환경에서 경쟁 우위를 확보할 수 있는 기술에 투자하는 데 적극적입니다. 고객 인텔리전스 플랫폼은 전략적 의사 결정에 활용될 수 있는 통찰력을 제공하는 데 기여합니다.
동향
빅데이터 및 분석 기술의 발전
빅데이터 기술은 대량의 고객 데이터를 효율적으로 처리하고 저장할 수 있도록 합니다. 이러한 기능은 다양한 소스의 다양한 데이터 세트를 처리하고 분석해야 하는 고객 인텔리전스 플랫폼에 매우 중요합니다. 실시간 처리 및 인메모리 컴퓨팅을 포함한 고급 분석 기술을 통해 고객 인텔리전스 플랫폼은 고객 데이터를 실시간으로 분석할 수 있습니다. 이는 시의적절한 의사결정을 내리고 개인화된 고객 경험을 제공하기 위해 즉각적인 인사이트가 필요한 기업에게 필수적입니다.
빅데이터와 분석은 고객 인텔리전스 플랫폼 내에서 정교한 예측 모델링과 머신러닝 알고리즘을 구현할 수 있도록 지원합니다. 이러한 기능을 통해 기업은 고객 행동을 예측하고, 패턴을 파악하며, 미래 트렌드를 예측할 수 있습니다. 고급 분석 기술은 고객 인텔리전스 플랫폼(CIP) 내에서 고객 세분화 및 타겟팅의 정확도를 향상시킵니다. 기업은 머신러닝 알고리즘을 활용하여 행동, 선호도 및 인구 통계를 기반으로 뚜렷한 고객 세그먼트를 식별하고, 보다 효과적인 마케팅 전략을 수립할 수 있습니다.
고객에 대한 전체적인 시각 확보의 필요성 증가
고객 인텔리전스 플랫폼을 통해 기업은 다양한 접점에서 수집된 데이터를 통합 및 분석하여 개별 고객에 대한 포괄적이고 전방위적인 시각을 확보할 수 있습니다. 이러한 전체적인 시각은 기업이 채널 전반에 걸친 고객 행동, 선호도 및 상호 작용을 이해하는 데 도움이 됩니다. 고객 인텔리전스 플랫폼은 고객 데이터의 중앙 집중식 저장소 역할을 하며, CRM 시스템, 마케팅 데이터베이스, 소셜 미디어 및 거래 기록과 같은 다양한 소스의 정보를 통합합니다. 통합 데이터 저장소는 데이터 사일로를 제거하고 고객 정보에 대한 통합된 진실의 원천을 제공합니다.

고객 인텔리전스 플랫폼은 기업이 고객 데이터에서 실행 가능한 인사이트를 추출할 수 있도록 고급 분석 도구를 통합합니다. 분석 기능을 통합함으로써 기업은 데이터 내의 패턴, 추세 및 상관관계를 파악하여 정보에 기반한 의사결정을 내릴 수 있습니다. 고객 데이터에 대한 전체적인 시각을 통해 기업은 고도로 개인화된 경험을 제공할 수 있습니다. 고객 선호도, 구매 내역 및 참여 패턴을 이해함으로써 기업은 개별 고객의 요구에 맞춰 제품, 서비스 및 마케팅 메시지를 맞춤화할 수 있습니다.
고객 인텔리전스 플랫폼 구현의 복잡성
마케팅 자동화 도구, 고객 관계 관리 소프트웨어 및 기타 데이터베이스를 포함한 기존 기업 시스템과 고객 인텔리전스 플랫폼을 통합하는 것은 구현 절차에서 일반적인 단계입니다. 원활한 통합을 달성하는 데 있어 복잡성은 데이터 구조, 형식 및 프로토콜의 다양성에서 비롯됩니다.
기업은 일반적으로 온라인 상호 작용, 소셜 미디어, CRM 시스템 등 다양한 소스에서 고객 데이터를 수집합니다. 이러한 데이터 소스의 다양성은 구현 프로세스를 더욱 복잡하게 만듭니다. 서로 다른 출처의 데이터를 통합하고 조화시키려면 신중한 계획과 실행이 필요하기 때문입니다.
전 세계 기업들은 고객 인텔리전스와 관련하여 고유한 요구 사항을 가지고 있습니다. 특정 비즈니스 요구 사항, 업계 특성 및 조직 구조에 맞춰 고객 인텔리전스 플랫폼을 맞춤화하는 것은 복잡한 작업입니다. 플랫폼을 맞춤화하려면 분석 모델, 대시보드 및 보고서를 구성해야 하는 경우가 많습니다. 고객 인텔리전스 플랫폼 도입에는 사용자가 플랫폼 기능을 효과적으로 활용하는 방법을 교육하는 과정이 포함됩니다. 분석 도구와 기능의 복잡성으로 인해 사용자가 플랫폼에서 의미 있는 인사이트를 도출할 수 있도록 포괄적인 교육 프로그램이 필요합니다.
세분화 분석
글로벌 고객 인텔리전스 플랫폼 시장은 구성 요소, 배포 모드, 기업 규모, 데이터 채널, 애플리케이션, 최종 사용자 및 지역별로 세분화됩니다.
고객 인텔리전스 플랫폼 시장에서 고객 인텔리전스 플랫폼 서비스 도입 증가
구성 요소를 기준으로 고객 인텔리전스 플랫폼 시장은 플랫폼과 서비스로 구분됩니다. 고객 인텔리전스 플랫폼 구현은 기존 시스템과의 통합, 분석 도구 구성 및 데이터 정확성 보장을 포함하는 복잡한 프로세스입니다. CIP 서비스는 구현 및 맞춤화에 대한 전문 지식을 제공하여 기업이 이러한 복잡성을 해결하고 원활한 배포를 보장하도록 지원합니다.
기업은 고객 인텔리전스와 관련하여 고유한 요구 사항을 가지고 있습니다. CIP 서비스는 조직이 특정 요구 사항에 맞게 플랫폼을 조정할 수 있도록 다양한 맞춤 설정 옵션을 제공합니다. 여기에는 분석 대시보드 구성, 데이터 통합 설정, 비즈니스 목표에 맞춘 플랫폼 조정 등이 포함됩니다. CIP 서비스에는 전문가가 기업과 협력하여 주요 목표, 전략 및 KPI를 파악하는 컨설팅 및 자문 서비스가 포함되는 경우가 많습니다. 이러한 자문 서비스는 조직이 고객 인텔리전스를 효과적으로 활용하는 방법에 대한 정보에 입각한 의사 결정을 내릴 수 있도록 지원합니다.
시장의 주요 업체들은 혁신적인 제품을 출시해 왔습니다. 예를 들어, 마이크로소프트는 2023년 3월 7일 영업, 마케팅, 고객 서비스와 같은 업무를 처리하는 애플리케이션을 위한 Dynamics 365 Copilot을 출시했습니다. 이 프로그램은 OpenAI 기술을 사용하여 고객 지원 문의에 대한 이메일 및 상황별 채팅 응답을 생성합니다. 또한 마케터가 전자상거래용 제품 목록을 만들고 타겟팅할 고객 세그먼트를 식별하는 데 도움을 줍니다.
지역별 시장 점유율
북미는 기술에 정통한 소비자가 많아 고객 인텔리전스 플랫폼 시장을 주도하는 지역입니다.
북미는 높은 기술 채택률 덕분에 전 세계 고객 인텔리전스 플랫폼 시장에서 가장 큰 시장 점유율을 차지했습니다. 북미는 탄탄하고 기술적으로 발전된 경제를 자랑합니다. 이러한 견고한 경제는 기업들이 고객 정보 플랫폼과 같은 최첨단 기술에 투자할 수 있는 여력과 의지를 제공합니다. 북미 소비자들은 기술 발전을 적극적으로 수용하며, 기술에 정통한 소비자층은 기업들이 소비자 선호도를 더 잘 이해하고 충족시키기 위해 고객 인텔리전스 플랫폼에 투자하도록 장려합니다.
북미의 주요 기업들은 예측 기간 동안 지역 시장 성장을 촉진하는 혁신적인 제품을 출시해 왔습니다. 예를 들어, 2023년 10월 17일, 시장 진출(GTM) 팀을 위한 제품 분석 솔루션 제공업체인 FunnelStory는 매출 팀을 위한 AI 기반 제품 퍼널 인텔리전스 플랫폼을 출시했습니다. 이 플랫폼을 통해 영업 팀은 중요한 개념 증명(PoC), 체험판 및 갱신 주문을 처리하고 매출 예측의 일관성을 높일 수 있습니다.

경쟁 환경
시장의 주요 글로벌 기업으로는 SAS Institute Inc., Oracle Corporation, International Business Machines Corporation, Accenture, Google LLC, SAP SE, Microsoft Corporation, Informatica Inc., Salesforce, Inc. 및 Adobe Inc. 등이 있습니다.
COVID-19 영향 분석
팬데믹은 산업 전반에 걸쳐 디지털 전환 속도를 가속화했습니다. 고객 인텔리전스 플랫폼을 사용하는 기업을 포함한 여러 기업은 변화하는 소비자 선호도를 충족하기 위해 온라인 채널과 디지털 참여를 더욱 우선시했습니다. 팬데믹은 소비자 행동에 상당한 변화를 가져왔습니다. 온라인 쇼핑, 디지털 서비스 및 원격 상호 작용에 대한 의존도가 증가했습니다. 고객 인텔리전스 플랫폼은 기업이 이러한 변화하는 소비자 선호도를 이해하고 적응하는 데 중요한 역할을 했습니다.
전자상거래 및 소매 부문은 도전과 기회를 동시에 맞이했습니다. 오프라인 소매업은 타격을 입었지만, 강력한 온라인 플랫폼을 보유한 기업은 고객 인텔리전스 플랫폼을 활용하여 변화하는 고객 요구에 대한 통찰력을 얻고, 온라인 경험을 개인화하고, 디지털 마케팅 전략을 최적화했습니다. 팬데믹 기간 동안의 불확실성은 실시간 고객 인사이트에 대한 수요를 증가시켰습니다. 의사 결정을 지원하는 실행 가능한 데이터를 제공할 수 있는 고객 인텔리전스 플랫폼은 더욱 가치가 높아졌으며, 기업이 급변하는 시장 환경에 대처하는 데 도움이 되었습니다. 러시아-우크라이나 전쟁 영향 분석
지정학적 긴장과 갈등은 경제적 불확실성을 야기하여 기업의 신뢰도와 투자 결정에 영향을 미칩니다. 기업들은 더욱 신중해지면서 고객 인텔리전스 플랫폼을 포함한 기술 투자에 잠재적인 영향을 미칠 수 있습니다. 러시아-우크라이나 전쟁은 글로벌 공급망에 혼란을 초래하여 부품 및 기술 가용성에 영향을 미칩니다. 고객 인텔리전스 플랫폼 시장은 영향을 받는 지역의 공급업체 또는 제조 공정에 의존하기 때문에 원활한 공급망 유지에 어려움이 있습니다.
경제 및 지정학적 불확실성은 수요 패턴의 변화를 초래합니다. 분쟁의 직접적인 영향을 받는 지역의 기업들은 운영의 여러 측면에서 우선순위를 다르게 두게 되며, 이는 고객 인텔리전스 플랫폼의 도입 및 투자에 영향을 미칠 수 있습니다. 지정학적 사건은 환율 변동을 초래하여 기술 및 서비스 비용에 영향을 미칩니다. 통화 가치 하락 또는 환율 변동은 고객 인텔리전스 플랫폼의 구매력과 도입에 영향을 미칩니다.

구성 요소별
• 플랫폼
• 서비스
배포 모드별
• 온프레미스
• 클라우드
기업 규모별
• 대기업
• 중소기업
데이터 채널별
• 웹 및 이메일
• 소셜 미디어
• 모바일
• 콜센터
• 매장 내
• 기타
애플리케이션별
• 고객 데이터 수집 및 관리
• 고객 세분화 및 타겟팅
• 고객 경험 관리
• 고객 행동 분석
• 옴니채널 마케팅
• 개인 맞춤형 추천
• 기타
최종 사용자별
• 금융·보험(BFSI)
• IT 및 통신
• 소매 및 전자상거래
• 의료
• 미디어 및 엔터테인먼트
• 여행 및 관광
• 기타
지역별
• 북미
o 미국
o 캐나다
o 멕시코
• 유럽
o 독일
o 영국
o 프랑스
o 이탈리아
o 스페인
o 기타 유럽
• 남미
o 브라질
o 아르헨티나
o 기타 남미
• 아시아 태평양
o 중국
o 인도
o 일본
o 호주
• 아시아 태평양 지역 (기타)
• 중동 및 아프리카
주요 동향
• 2023년 12월 13일, 데이터 인텔리전스 소프트웨어 기업인 Proxima는 기업의 건전성과 성과를 보다 효과적으로 평가할 수 있는 AI 기반 소비자 인텔리전스 플랫폼을 출시했습니다. Proxima의 소비자 데이터 인텔리전스 플랫폼은 6천만 개 이상의 다양한 구매자 페르소나와 주요 미디어 채널에서 수집한 방대한 1차 데이터를 활용합니다.

• 2022년 11월 18일, ProfitWheel은 광고주와 광고 대행사가 소비자를 보다 효과적으로 파악할 수 있도록 지원하는 통합 소비자 인텔리전스 플랫폼인 Engine Consumr.ai를 출시했습니다.

• 2023년 6월 29일, Twilio는 컨택센터 운영 및 고객 경험 향상을 위한 AI 기반 인사이트 및 추천 기능을 제공하는 Frame AI의 고객 인텔리전스 플랫폼을 출시했습니다. 생성형 AI를 고객 참여 플랫폼에 통합한 Twilio Customer AI 제품은 Frame AI와의 새로운 협력을 통해 더욱 강화되었습니다.
보고서 구매 이유

• 구성 요소, 배포 모드, 기업 규모, 데이터 채널, 애플리케이션, 최종 사용자 및 지역별 글로벌 고객 인텔리전스 플랫폼 시장 세분화를 시각화하고 주요 상업 자산 및 플레이어를 파악합니다.

• 트렌드 분석 및 공동 개발을 통해 사업 기회를 식별합니다.

• 모든 세그먼트를 포함한 고객 인텔리전스 플랫폼 시장 수준의 다양한 데이터가 담긴 Excel 데이터 시트를 제공합니다.

• 심층적인 질적 인터뷰와 연구를 바탕으로 종합적인 분석 결과를 담은 PDF 보고서를 제공합니다.

• 주요 플레이어의 핵심 제품을 모두 포함하는 제품 매핑 Excel 파일을 제공합니다.

글로벌 고객 인텔리전스 플랫폼 시장 보고서는 약 85개의 표, 95개의 그림, 255페이지 분량입니다.
대상 고객 (2023년 기준)
• 제조업체/구매자
• 산업 투자자/투자 은행가
• 시장 조사 전문가
• 신흥 기업

보고서 요약(영어 원문)

Overview
Global Customer Intelligence Platform Market reached US$ 2.0 Billion in 2022 and is expected to reach US$ 14.8 Billion by 2030, growing with a CAGR of 29.1% during the forecast period 2023-2030.
Major key players across industries are increasingly adopting customer-centric business strategies. Customer intelligence platforms, which offer tools and insights to help organisations better understand and please their customers, are crucial to this change. The demand for personalized customer experiences is on the rise. Customer intelligence platforms empower businesses to analyze customer data, preferences and behaviors, allowing them to deliver tailored products, services and communications.
Implementing advanced predictive analytics powered by AI and ML algorithms allows businesses to forecast customer behaviors more accurately. The includes predicting future purchasing patterns, identifying potential churn risks and understanding the likelihood of specific customer actions. Advanced AI techniques, including sentiment analysis and emotion recognition, are integrated into CIPs. The enables businesses to understand customer sentiments, opinions and emotions expressed in various interactions, such as customer reviews, social media and customer service interactions.
North America is a dominating region in the global customer intelligence platform market due to the growing availability of the major key players. Numerous innovation hubs are found all over North America, including Silicon Valley in U.S. The hubs encourage entrepreneurship and innovation, which results in the creation and adoption of cutting-edge technology like customer intelligence platforms. Organizations in North America are driven to invest in technologies that provide them a competitive edge in the highly competitive business environment. Customer intelligence platforms contribute to gaining insights that are leveraged for strategic decision-making.
Dynamics
Advancements in Big Data and Analytics Technologies
Big Data technologies enable the efficient processing and storage of large volumes of customer data. The capability is crucial for Customer Intelligence Platforms, as they need to handle and analyze diverse datasets from various sources. Advanced analytics technologies, including real-time processing and in-memory computing, allow customer intelligence platforms to analyze customer data in real-time. The is essential for businesses that require immediate insights to make timely decisions and provide personalized customer experiences.
Big Data and Analytics enable the implementation of sophisticated predictive modeling and machine learning algorithms within customer intelligence platforms. The capability allows businesses to forecast customer behaviors, identify patterns and anticipate future trends. Advanced analytics techniques enhance the accuracy of customer segmentation and targeting within CIPs. Businesses leverage machine learning algorithms to identify distinct customer segments based on behavior, preferences and demographics, enabling more effective marketing strategies.
Growing Need to Gain a Holistic View of Customer
Customer Intelligence Platforms enable businesses to consolidate and analyze data from various touchpoints, creating a comprehensive and 360-degree view of individual customers. The holistic view helps organizations understand customer behaviors, preferences and interactions across channels. Customer intelligence platforms serve as centralized repositories for customer data, bringing together information from disparate sources such as CRM systems, marketing databases, social media and transactional records. The unified data repository eliminates data silos and provides a unified source of truth for customer information.
Customer Intelligence Platforms incorporate advanced analytics tools that allow organizations to extract actionable insights from customer data. By integrating analytics capabilities, businesses uncover patterns, trends and correlations within the data, leading to informed decision-making. A holistic view of customer data empowers businesses to deliver highly personalized experiences. By understanding customer preferences, purchase history and engagement patterns organizations tailor products, services and marketing messages to meet individual customer needs.
Complexity of Implementation of Customer Intelligence Platform
Integrating a customer intelligence platform with current corporate systems, including marketing automation tools, customer relationship management software and other databases, is a common phase in the implementation procedure. The complexity of achieving seamless integration arises from variations in data structures, formats and protocols.
Organizations typically gather customer data from various sources, including online interactions, social media, CRM systems and more. The diverse nature of these data sources adds complexity to the implementation process, as consolidating and harmonizing data from disparate origins requires careful planning and execution.
Globally Businesses have unique requirements when it comes to customer intelligence. Customizing the customer intelligence platform to align with specific business needs, industry nuances and organizational structures is intricate. Tailoring the platform often involves configuring analytics models, dashboards and reports. The adoption of Customer Intelligence Platforms involves training users on how to effectively leverage the platform's capabilities. The complexity of the analytics tools and features require comprehensive training programs to ensure that users derive meaningful insights from the platform.
Segment Analysis
The global customer intelligence platform market is segmented based on component, deployment mode, enterprise size, data channel, application, end-user and region.
Growing Adoption of Customer Intelligence Platform Services in Customer Intelligence Platform Market
Based on the component, the customer intelligence platform market is segmented into platforms and services. Implementing a customer intelligence platform is a complex process that involves integrating with existing systems, configuring analytics tools and ensuring data accuracy. CIP Services help businesses navigate this complexity by offering expertise in implementation and customization, ensuring a smooth deployment.
Businesses have unique needs when it comes to customer intelligence. CIP Services provide customization options, allowing organizations to tailor the platform to their specific requirements. The includes configuring analytics dashboards, setting up data integrations and aligning the platform with business goals. CIP Services often include consulting and advisory services where experts work with businesses to identify key objectives, strategies and KPIs. The advisory role helps organizations make informed decisions on how to leverage customer intelligence effectively.
Major key players in the market launched innovative products in the market. For instance, on March 07, 2023, Microsoft launched Dynamics 365 Copilot for applications that handle tasks such as sales, marketing and customer service. The program creates email and contextual chat responses to customer support inquiries using technology from OpenAI. It assists marketers in creating product listings for e-commerce and identifying client segments to target.
Geographical Penetration
North America is a Dominating Region in the Customer Intelligence Platform Market Due to the Availability of Tech-Savvy Consumers
North America accounted for the largest market share in the global customer intelligence platform market due to the high adoption of technology. North America has a robust and technologically advanced economy. The robust economy of the area gives companies the means and inclination to invest in cutting-edge technologies, such as platforms for customer information. North American consumers frequently adopt technological advances. The tech-savvy consumer base encourages businesses to invest in customer intelligence platforms to better understand and cater to consumer preferences.
Major key players in North America launched innovative products in the region which helps to boost regional market growth over the forecast period. For instance, on October 17, 2023, FunnelStory, a provider of product analytics for Go-to-Market (GTM) teams launched an AI-powered product funnel intelligence platform for revenue teams. It allows sales teams to order proofs of concept, trials and renewals that are important and adds consistency to sales projections.
Competitive Landscape
The major global players in the market include SAS Institute Inc. oracle Corporation, International Business Machines Corporation, Accenture, Google LLC, SAP SE, Microsoft Corporation, Informatica Inc., Salesforce, Inc. and Adobe Inc.
COVID-19 Impact Analysis
The pandemic accelerated the pace of digital transformation across industries. Businesses, including those using customer intelligence platforms, increasingly prioritized online channels and digital engagement to meet the changing preferences of consumers. The pandemic led to significant shifts in consumer behavior. There was an increased reliance on online shopping, digital services and remote interactions. Customer intelligence platforms played a crucial role in helping businesses understand and adapt to these evolving consumer preferences.
E-commerce and retail sectors faced both challenges and opportunities. While physical retail was impacted, businesses with strong online platforms leveraged customer intelligence platforms to gain insights into changing customer needs, personalize online experiences and optimize digital marketing strategies. The uncertainty during the pandemic increased the demand for real-time customer insights. Customer intelligence platforms that could provide actionable data to support decision-making became more valuable, helping businesses navigate rapidly changing market conditions.
Russia-Ukraine War Impact Analysis
Geopolitical tensions and conflicts lead to economic uncertainty, affecting businesses' confidence and investment decisions. Companies become more cautious, potentially impacting spending on technologies, including customer intelligence platforms. The Russia-Ukraine war leads to disruptions in global supply chains, affecting the availability of components and technologies. The customer intelligence platforms market relies on suppliers or manufacturing processes in the affected regions, so there are challenges in maintaining a seamless supply chain.
Economic and geopolitical uncertainties lead to shifts in demand patterns. Companies in regions directly impacted by the conflict prioritize different aspects of their operations, potentially affecting the adoption and investment in customer intelligence platforms. Geopolitical events lead to currency fluctuations, impacting the cost of technologies and services. Currency devaluations or fluctuations in exchange rates influence the affordability and adoption of customer intelligence platforms.
By Component
• Platform
• Services
By Deployment Mode
• On-premise
• Cloud
By Enterprise Size
• Large Enterprise
• Small and Medium-sized Enterprise
By Data Channel
• Web and Email
• Social Media
• Mobile
• Call Centers
• In Store
• Others
By Application
• Customer Data Collection and Management
• Customer Segmentation and Targeting
• Customer Experience Management
• Customer Behavior Analytics
• Omnichannel Marketing
• Personalized Recommendation
• Others
By End-User
• BFSI
• IT and Telecom
• Retail and E-commerce
• Healthcare
• Media and Entertainment
• Travel and Tourism
• Others
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Spain
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• On December 13, 2023, Proxima, a data intelligence software company launched an AI-powered consumer intelligence platform to better evaluate business health and performance. The consumer data intelligence platform from Proxima makes use of over 60 million distinct buyer personas and a huge data pool of first-party data from prominent media channels.
• On November 18, 2022, ProfitWheel launched the integrated consumer intelligence platform Engine Consumr.ai which enables advertisers and their agencies to discern more effectively who comprises their consumers.
• On June 29, 2023, Twilio launched Frame AI’s customer intelligence platform which provides AI insights and recommendations to enhance contact center operations and customer experiences. The Twilio Customer AI product, which incorporates generative AI into its Customer Engagement Platform enhanced by the new cooperation with Frame AI.
Why Purchase the Report?
• To visualize the global customer intelligence platform market segmentation based on component, deployment mode, enterprise size, data channel, application, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of customer intelligence platform market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global customer intelligence platform market report would provide approximately 85 tables, 95 figures and 255 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

상세 목차

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Component
3.2. Snippet by Deployment Mode
3.3. Snippet by Enterprise Size
3.4. Snippet by Data Channel
3.5. Snippet by Application
3.6. Snippet by End-User
3.7. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Advancements in Big Data and Analytics Technologies
4.1.1.2. Growing Need to Gain a Holistic View of Customer
4.1.2. Restraints
4.1.2.1. Complexity of Implementation of Customer Intelligence Platform
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Component
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
7.1.2. Market Attractiveness Index, By Component
7.2. Platform*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Services
8. By Deployment Mode
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
8.1.2. Market Attractiveness Index, By Deployment Mode
8.2. On-premise*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Cloud
9. By Enterprise Size
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Enterprise Size
9.1.2. Market Attractiveness Index, By Enterprise Size
9.2. Large Enterprise*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Small and Medium-sized Enterprise
10. By Data Channel
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Data Channel
10.1.2. Market Attractiveness Index, By Data Channel
10.2. Web and Email*
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Social Media
10.4. Mobile
10.5. Call Centers
10.6. In Store
10.7. Others
11. By Application
11.1. Introduction
11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.1.2. Market Attractiveness Index, By Application
11.2. Customer Data Collection and Management*
11.2.1. Introduction
11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Customer Segmentation and Targeting
11.4. Customer Experience Management
11.5. Customer Behavior Analytics
11.6. Omnichannel Marketing
11.7. Personalized Recommendation
11.8. Others
12. By End-User
12.1. Introduction
12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
12.1.2. Market Attractiveness Index, By End-User
12.2. BFSI*
12.2.1. Introduction
12.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
12.3. IT and Telecom
12.4. Retail and E-commerce
12.5. Healthcare
12.6. Media and Entertainment
12.7. Travel and Tourism
12.8. Others
13. By Region
13.1. Introduction
13.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
13.1.2. Market Attractiveness Index, By Region
13.2. North America
13.2.1. Introduction
13.2.2. Key Region-Specific Dynamics
13.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
13.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
13.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Enterprise Size
13.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Data Channel
13.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
13.2.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
13.2.9.1. U.S.
13.2.9.2. Canada
13.2.9.3. Mexico
13.3. Europe
13.3.1. Introduction
13.3.2. Key Region-Specific Dynamics
13.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
13.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
13.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Enterprise Size
13.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Data Channel
13.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
13.3.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
13.3.9.1. Germany
13.3.9.2. UK
13.3.9.3. France
13.3.9.4. Italy
13.3.9.5. Spain
13.3.9.6. Rest of Europe
13.4. South America
13.4.1. Introduction
13.4.2. Key Region-Specific Dynamics
13.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
13.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
13.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Enterprise Size
13.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Data Channel
13.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
13.4.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
13.4.9.1. Brazil
13.4.9.2. Argentina
13.4.9.3. Rest of South America
13.5. Asia-Pacific
13.5.1. Introduction
13.5.2. Key Region-Specific Dynamics
13.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
13.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
13.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Enterprise Size
13.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Data Channel
13.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
13.5.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
13.5.9.1. China
13.5.9.2. India
13.5.9.3. Japan
13.5.9.4. Australia
13.5.9.5. Rest of Asia-Pacific
13.6. Middle East and Africa
13.6.1. Introduction
13.6.2. Key Region-Specific Dynamics
13.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
13.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
13.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Enterprise Size
13.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Data Channel
13.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
14. Competitive Landscape
14.1. Competitive Scenario
14.2. Market Positioning/Share Analysis
14.3. Mergers and Acquisitions Analysis
15. Company Profiles
15.1. SAS Institute Inc.*
15.1.1. Company Overview
15.1.2. Product Portfolio and Description
15.1.3. Financial Overview
15.1.4. Key Developments
15.2. Oracle Corporation
15.3. International Business Machines Corporation
15.4. Accenture
15.5. Google LLC
15.6. SAP SE
15.7. Microsoft Corporation
15.8. Informatica Inc.
15.9. Salesforce, Inc.
15.10. Adobe Inc.
LIST NOT EXHAUSTIVE
16. Appendix
16.1. About Us and Services
16.2. Contact Us

언급된 주요 기업들

SAS Institute Inc., 4.	Key Developments, Oracle Corporation, International Business Machines Corporation, Accenture, Google LLC, SAP SE, Microsoft Corporation, Informatica Inc., Salesforce, Inc., Adobe Inc.

표 목록 (Tables)

List of Tables

Table 1 Global Customer Intelligence Platform Market Value, By Component, 2022, 2026 & 2030 (US$ Million)

Table 2 Global Customer Intelligence Platform Market Value, By Deployment Mode, 2022, 2026 & 2030 (US$ Million)

Table 3 Global Customer Intelligence Platform Market Value, By Enterprise Size, 2022, 2026 & 2030 (US$ Million)

Table 4 Global Customer Intelligence Platform Market Value, By Data Channel, 2022, 2026 & 2030 (US$ Million)

Table 5 Global Customer Intelligence Platform Market Value, By Application, 2022, 2026 & 2030 (US$ Million)

Table 6 Global Customer Intelligence Platform Market Value, By End-User, 2022, 2026 & 2030 (US$ Million)

Table 7 Global Customer Intelligence Platform Market Value, By Region, 2022, 2026 & 2030 (US$ Million)

Table 8 Global Customer Intelligence Platform Market Value, By Component, 2022, 2026 & 2030 (US$ Million)

Table 9 Global Customer Intelligence Platform Market Value, By Component, 2021-2030 (US$ Million)

Table 10 Global Customer Intelligence Platform Market Value, By Deployment Mode, 2022, 2026 & 2030 (US$ Million)

Table 11 Global Customer Intelligence Platform Market Value, By Deployment Mode, 2021-2030 (US$ Million)

Table 12 Global Customer Intelligence Platform Market Value, By Enterprise Size, 2022, 2026 & 2030 (US$ Million)

Table 13 Global Customer Intelligence Platform Market Value, By Enterprise Size, 2021-2030 (US$ Million)

Table 14 Global Customer Intelligence Platform Market Value, By Data Channel, 2022, 2026 & 2030 (US$ Million)

Table 15 Global Customer Intelligence Platform Market Value, By Data Channel, 2021-2030 (US$ Million)

Table 16 Global Customer Intelligence Platform Market Value, By Application, 2022, 2026 & 2030 (US$ Million)

Table 17 Global Customer Intelligence Platform Market Value, By Application, 2021-2030 (US$ Million)

Table 18 Global Customer Intelligence Platform Market Value, By End-User, 2022, 2026 & 2030 (US$ Million)

Table 19 Global Customer Intelligence Platform Market Value, By End-User, 2021-2030 (US$ Million)

Table 20 Global Customer Intelligence Platform Market Value, By Region, 2022, 2026 & 2030 (US$ Million)

Table 21 Global Customer Intelligence Platform Market Value, By Region, 2021-2030 (US$ Million)

Table 22 North America Customer Intelligence Platform Market Value, By Component, 2021-2030 (US$ Million)

Table 23 North America Customer Intelligence Platform Market Value, By Deployment Mode, 2021-2030 (US$ Million)

Table 24 North America Customer Intelligence Platform Market Value, By Enterprise Size, 2021-2030 (US$ Million)

Table 25 North America Customer Intelligence Platform Market Value, By Data Channel, 2021-2030 (US$ Million)

Table 26 North America Customer Intelligence Platform Market Value, By Application, 2021-2030 (US$ Million)

Table 27 North America Customer Intelligence Platform Market Value, By End-User, 2021-2030 (US$ Million)

Table 28 North America Customer Intelligence Platform Market Value, By Country, 2021-2030 (US$ Million)

Table 29 South America Customer Intelligence Platform Market Value, By Component, 2021-2030 (US$ Million)

Table 30 South America Customer Intelligence Platform Market Value, By Deployment Mode, 2021-2030 (US$ Million)

Table 31 South America Customer Intelligence Platform Market Value, By Enterprise Size, 2021-2030 (US$ Million)

Table 32 South America Customer Intelligence Platform Market Value, By Data Channel, 2021-2030 (US$ Million)

Table 33 South America Customer Intelligence Platform Market Value, By Application, 2021-2030 (US$ Million)

Table 34 South America Customer Intelligence Platform Market Value, By End-User, 2021-2030 (US$ Million)

Table 35 South America Customer Intelligence Platform Market Value, By Country, 2021-2030 (US$ Million)

Table 36 Europe Customer Intelligence Platform Market Value, By Component, 2021-2030 (US$ Million)

Table 37 Europe Customer Intelligence Platform Market Value, By Deployment Mode, 2021-2030 (US$ Million)

Table 38 Europe Customer Intelligence Platform Market Value, By Enterprise Size, 2021-2030 (US$ Million)

Table 39 Europe Customer Intelligence Platform Market Value, By Data Channel, 2021-2030 (US$ Million)

Table 40 Europe Customer Intelligence Platform Market Value, By Application, 2021-2030 (US$ Million)

Table 41 Europe Customer Intelligence Platform Market Value, By End-User, 2021-2030 (US$ Million)

Table 42 Europe Customer Intelligence Platform Market Value, By Country, 2021-2030 (US$ Million)

Table 43 Asia-Pacific Customer Intelligence Platform Market Value, By Component, 2021-2030 (US$ Million)

Table 44 Asia-Pacific Customer Intelligence Platform Market Value, By Deployment Mode, 2021-2030 (US$ Million)

Table 45 Asia-Pacific Customer Intelligence Platform Market Value, By Enterprise Size, 2021-2030 (US$ Million)

Table 46 Asia-Pacific Customer Intelligence Platform Market Value, By Data Channel, 2021-2030 (US$ Million)

Table 47 Asia-Pacific Customer Intelligence Platform Market Value, By Application, 2021-2030 (US$ Million)

Table 48 Asia-Pacific Customer Intelligence Platform Market Value, By End-User, 2021-2030 (US$ Million)

Table 49 Asia-Pacific Customer Intelligence Platform Market Value, By Country, 2021-2030 (US$ Million)

Table 50 Middle East & Africa Customer Intelligence Platform Market Value, By Component, 2021-2030 (US$ Million)

Table 51 Middle East & Africa Customer Intelligence Platform Market Value, By Deployment Mode, 2021-2030 (US$ Million)

Table 52 Middle East & Africa Customer Intelligence Platform Market Value, By Enterprise Size, 2021-2030 (US$ Million)

Table 53 Middle East & Africa Customer Intelligence Platform Market Value, By Data Channel, 2021-2030 (US$ Million)

Table 54 Middle East & Africa Customer Intelligence Platform Market Value, By Application, 2021-2030 (US$ Million)

Table 55 Middle East & Africa Customer Intelligence Platform Market Value, By End-User, 2021-2030 (US$ Million)

Table 56 SAS Institute Inc.: Overview

Table 57 SAS Institute Inc.: Product Portfolio

Table 58 SAS Institute Inc.: Key Developments

Table 59 Oracle Corporation: Overview

Table 60 Oracle Corporation: Product Portfolio

Table 61 Oracle Corporation: Key Developments

Table 62 International Business Machines Corporation: Overview

Table 63 International Business Machines Corporation: Product Portfolio

Table 64 International Business Machines Corporation: Key Developments

Table 65 Accenture: Overview

Table 66 Accenture: Product Portfolio

Table 67 Accenture: Key Developments

Table 68 Google LLC: Overview

Table 69 Google LLC: Product Portfolio

Table 70 Google LLC: Key Developments

Table 71 SAP SE: Overview

Table 72 SAP SE: Product Portfolio

Table 73 SAP SE: Key Developments

Table 74 Microsoft Corporation: Overview

Table 75 Microsoft Corporation: Product Portfolio

Table 76 Microsoft Corporation: Key Developments

Table 77 Informatica Inc.: Overview

Table 78 Informatica Inc.: Product Portfolio

Table 79 Informatica Inc.: Key Developments

Table 80 Salesforce, Inc.: Overview

Table 81 Salesforce, Inc.: Product Portfolio

Table 82 Salesforce, Inc.: Key Developments

Table 83 Adobe Inc.: Overview

Table 84 Adobe Inc.: Product Portfolio

Table 85 Adobe Inc.: Key Developments

그림 목록 (Figures)

List of Figures

Figure 1 Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 2 Global Customer Intelligence Platform Market Share, By Component, 2022 & 2030 (%)

Figure 3 Global Customer Intelligence Platform Market Share, By Deployment Mode, 2022 & 2030 (%)

Figure 4 Global Customer Intelligence Platform Market Share, By Enterprise Size, 2022 & 2030 (%)

Figure 5 Global Customer Intelligence Platform Market Share, By Data Channel, 2022 & 2030 (%)

Figure 6 Global Customer Intelligence Platform Market Share, By Application, 2022 & 2030 (%)

Figure 7 Global Customer Intelligence Platform Market Share, By End-User, 2022 & 2030 (%)

Figure 8 Global Customer Intelligence Platform Market Share, By Region, 2022 & 2030 (%)

Figure 9 Global Customer Intelligence Platform Market Y-o-Y Growth, By Component, 2022-2030 (%)

Figure 10 Platform Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 11 Services Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 12 Global Customer Intelligence Platform Market Y-o-Y Growth, By Deployment Mode, 2022-2030 (%)

Figure 13 On-premise Deployment Mode in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 14 Cloud Deployment Mode in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 15 Global Customer Intelligence Platform Market Y-o-Y Growth, By Enterprise Size, 2022-2030 (%)

Figure 16 Large Enterprise Size in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 17 Small and Medium-sized Enterprise Size in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 18 Global Customer Intelligence Platform Market Y-o-Y Growth, By Data Channel, 2022-2030 (%)

Figure 19 Web and Email Data Channel in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 20 Social Media Data Channel in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 21 Mobile Data Channel in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 22 Call Centers Data Channel in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 23 In Store Data Channel in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 24 Others Data Channel in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 25 Global Customer Intelligence Platform Market Y-o-Y Growth, By Application, 2022-2030 (%)

Figure 26 Customer Data Collection and Management Application in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 27 Customer Segmentation and Targeting Application in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 28 Customer Experience Management Application in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 29 Customer Behavior Analytics Application in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 30 Omnichannel Marketing Application in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 31 Personalized Recommendation Application in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 32 Others Application in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 33 Global Customer Intelligence Platform Market Y-o-Y Growth, By End-User, 2022-2030 (%)

Figure 34 BFSI End-User in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 35 IT and Telecom End-User in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 36 Retail and E-commerce End-User in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 37 Healthcare End-User in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 38 Media and Entertainment End-User in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 39 Travel and Tourism End-User in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 40 Others End-User in Global Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 41 Global Customer Intelligence Platform Market Y-o-Y Growth, By Region, 2022-2030 (%)

Figure 42 North America Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 43 Asia-Pacific Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 44 Europe Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 45 South America Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 46 Middle East and Africa Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 47 North America Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 48 North America Customer Intelligence Platform Market Share, By Component, 2022 & 2030 (%)

Figure 49 North America Customer Intelligence Platform Market Share, By Deployment Mode, 2022 & 2030 (%)

Figure 50 North America Customer Intelligence Platform Market Share, By Enterprise Size, 2022 & 2030 (%)

Figure 51 North America Customer Intelligence Platform Market Share, By Data Channel, 2022 & 2030 (%)

Figure 52 North America Customer Intelligence Platform Market Share, By Application, 2022 & 2030 (%)

Figure 53 North America Customer Intelligence Platform Market Share, By End-User, 2022 & 2030 (%)

Figure 54 North America Customer Intelligence Platform Market Share, By Country, 2022 & 2030 (%)

Figure 55 South America Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 56 South America Customer Intelligence Platform Market Share, By Component, 2022 & 2030 (%)

Figure 57 South America Customer Intelligence Platform Market Share, By Deployment Mode, 2022 & 2030 (%)

Figure 58 South America Customer Intelligence Platform Market Share, By Enterprise Size, 2022 & 2030 (%)

Figure 59 South America Customer Intelligence Platform Market Share, By Data Channel, 2022 & 2030 (%)

Figure 60 South America Customer Intelligence Platform Market Share, By Application, 2022 & 2030 (%)

Figure 61 South America Customer Intelligence Platform Market Share, By End-User, 2022 & 2030 (%)

Figure 62 South America Customer Intelligence Platform Market Share, By Country, 2022 & 2030 (%)

Figure 63 Europe Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 64 Europe Customer Intelligence Platform Market Share, By Component, 2022 & 2030 (%)

Figure 65 Europe Customer Intelligence Platform Market Share, By Deployment Mode, 2022 & 2030 (%)

Figure 66 Europe Customer Intelligence Platform Market Share, By Enterprise Size, 2022 & 2030 (%)

Figure 67 Europe Customer Intelligence Platform Market Share, By Data Channel, 2022 & 2030 (%)

Figure 68 Europe Customer Intelligence Platform Market Share, By Application, 2022 & 2030 (%)

Figure 69 Europe Customer Intelligence Platform Market Share, By End-User, 2022 & 2030 (%)

Figure 70 Europe Customer Intelligence Platform Market Share, By Country, 2022 & 2030 (%)

Figure 71 Asia-Pacific Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 72 Asia-Pacific Customer Intelligence Platform Market Share, By Component, 2022 & 2030 (%)

Figure 73 Asia-Pacific Customer Intelligence Platform Market Share, By Deployment Mode, 2022 & 2030 (%)

Figure 74 Asia-Pacific Customer Intelligence Platform Market Share, By Enterprise Size, 2022 & 2030 (%)

Figure 75 Asia-Pacific Customer Intelligence Platform Market Share, By Data Channel, 2022 & 2030 (%)

Figure 76 Asia-Pacific Customer Intelligence Platform Market Share, By Application, 2022 & 2030 (%)

Figure 77 Asia-Pacific Customer Intelligence Platform Market Share, By End-User, 2022 & 2030 (%)

Figure 78 Asia-Pacific Customer Intelligence Platform Market Share, By Country, 2022 & 2030 (%)

Figure 79 Middle East & Africa Customer Intelligence Platform Market Value, 2021-2030 (US$ Million)

Figure 80 Middle East & Africa Customer Intelligence Platform Market Share, By Component, 2022 & 2030 (%)

Figure 81 Middle East & Africa Customer Intelligence Platform Market Share, By Deployment Mode, 2022 & 2030 (%)

Figure 82 Middle East & Africa Customer Intelligence Platform Market Share, By Enterprise Size, 2022 & 2030 (%)

Figure 83 Middle East & Africa Customer Intelligence Platform Market Share, By Data Channel, 2022 & 2030 (%)

Figure 84 Middle East & Africa Customer Intelligence Platform Market Share, By Application, 2022 & 2030 (%)

Figure 85 Middle East & Africa Customer Intelligence Platform Market Share, By End-User, 2022 & 2030 (%)

Figure 86 SAS Institute Inc.: Financials

Figure 87 Oracle Corporation: Financials

Figure 88 International Business Machines Corporation: Financials

Figure 89 Accenture: Financials

Figure 90 Google LLC: Financials

Figure 91 SAP SE: Financials

Figure 92 Microsoft Corporation: Financials

Figure 93 Informatica Inc.: Financials

Figure 94 Salesforce, Inc.: Financials

Figure 95 Adobe Inc.: Financials

글로벌 고객 인텔리전스 플랫폼 시장 – 2023-2030

Global Customer Intelligence Platform Market - 2023-2030