Name: 글로벌 시장 동향
SKU: ICT7004
Availability: InStock

보고서 요약(국문)

개요
글로벌 멀티채널 캠페인 관리 시장은 2022년 53억 달러 규모에 달했으며, 2023년부터 2030년까지 연평균 18.6%의 성장률을 기록하며 2030년에는 226억 달러에 이를 것으로 예상됩니다.
소셜 미디어, 이메일, 웹사이트, 모바일 앱 등 온라인 및 모바일 플랫폼은 디지털 혁명의 결과로 급증했습니다. 마케터는 고객이 가장 활발하게 활동하는 채널에서 고객에게 도달하기 위해 이러한 다양한 채널 전반에 걸쳐 캠페인을 관리해야 합니다. 이제 소비자는 다양한 접점에서 브랜드와 상호 작용하며 모든 채널에서 원활한 경험을 기대합니다. 멀티채널 캠페인 관리를 통해 마케터는 일관된 메시지와 경험을 제공하여 고객 만족도와 충성도를 높일 수 있습니다.

예를 들어, 2023년 6월 22일 기업 콘텐츠 제작을 위한 생성형 AI 플랫폼인 Typeface는 Salesforce와 파트너십을 맺고 Salesforce CRM 기반 마케팅 플랫폼인 Salesforce Marketing GPT에 자사의 브랜드 개인화 생성형 AI 기능을 통합했습니다. 이 파트너십을 통해 기업은 생성형 AI 기반의 상황별 맞춤형 콘텐츠를 고객 여정 전반에 걸쳐 제공할 수 있게 됩니다.
아시아 태평양 지역은 전 세계 멀티채널 캠페인 관리 시장의 2/5 이상을 차지하며 빠르게 성장하는 지역 중 하나입니다. 이 지역은 기업과 소비자가 전례 없는 속도로 디지털 기술을 도입하면서 급속한 디지털 전환을 경험하고 있으며, 이러한 변화는 다양한 디지털 채널에서 고객 참여를 효과적으로 유도할 수 있는 멀티채널 캠페인 관리 솔루션에 대한 수요를 창출했습니다.
동향
디지털 마케팅의 성장 추세
디지털 환경은 지속적으로 확장되고 있으며, 마케팅 목적으로 사용할 수 있는 채널의 수가 증가하고 있습니다. 이러한 채널에는 소셜 미디어 플랫폼, 이메일, 웹사이트, 모바일 앱, 챗봇 등이 포함됩니다. 이러한 다양한 채널에서 캠페인을 관리하려면 포괄적인 멀티채널 접근 방식이 필요합니다. 멀티채널 캠페인 관리를 통해 마케터는 소비자 행동에 맞춰 다양한 접점에서 일관되고 통합된 경험을 제공할 수 있습니다.
예를 들어, 2023년 6월 27일, 금융 자문가와 자산 관리 회사의 성장을 지원하는 기업인 Nitrogen은 금융 자문가를 위한 마케팅 소프트웨어 및 서비스 전문 SaaS 기업인 FMG와 전략적 제휴를 맺었습니다. 이 협력을 통해 이메일 마케팅 및 웹사이트 제작 기능을 포함하는 FMG의 디지털 마케팅 플랫폼이 Nitrogen의 성장 플랫폼과 통합되었습니다.
다양한 채널을 통한 데이터 전송 증가
기업과 소비자의 삶이 점점 더 디지털화됨에 따라 다양한 디지털 채널을 통한 데이터 전송 수요가 증가하고 있습니다. 전자상거래 분야는 주문 처리, 재고 관리, 맞춤형 쇼핑 경험 제공 등을 위해 다양한 채널을 통한 데이터 전송에 크게 의존합니다. 타겟팅 광고, 고객 참여 및 분석을 위해 소셜 미디어 플랫폼을 마케팅에 활용하는 사례가 증가함에 따라 원활한 데이터 흐름이 필수적입니다.

시스코 시스템즈에 따르면, 2022년 전 세계 모바일 데이터 트래픽은 월 77.5엑사바이트(EB)에 달할 것으로 예상됩니다. 에릭슨에 따르면, 고정 무선 액세스(FWA)를 제외한 전 세계 모바일 데이터 트래픽은 2022년 말 기준 월 93엑사바이트(EB)를 기록했습니다. 현재 비디오 트래픽은 전체 모바일 데이터 트래픽의 71%를 차지하고 있으며, XR(Xround Recognition) 유형 서비스 도입이 예상보다 빠르게 증가할 경우 80%까지 상승할 것으로 예측됩니다. 특히 업링크 방향에서 데이터 트래픽이 더욱 증가할 가능성이 있습니다.
첨단 AI 및 자동화로 마케팅 혁신
첨단 기술은 다양한 소스의 데이터를 원활하게 통합하여 채널 전반에 걸쳐 고객 정보를 통합적으로 파악할 수 있도록 지원합니다. AI 기반 알고리즘과 머신러닝 모델은 고객 행동을 분석하고, 콘텐츠를 개인화하며, 캠페인 전략을 최적화하여 더 나은 결과를 도출합니다. 자동화 도구는 반복적인 작업을 자동화하여 캠페인 관리를 간소화하고, 마케터가 전략 수립과 창의성에 집중할 수 있도록 합니다.

예를 들어, 마케팅 플랫폼인 코디얼(Cordial)은 2023년 9월 7일 마케터를 위한 인공지능 도구 모음인 코디얼 AI(Cordial AI)를 출시했습니다. 코디얼 AI는 생성형, 예측형, 처방형 AI 기능을 제공하여 마케팅 작업을 자동화하고 의사 결정에 필요한 인사이트를 제공합니다. 코디얼 AI의 주요 기능으로는 AI 기반 제목 및 콘텐츠 생성, 머신러닝 기반 행동 예측 및 고객 성향 분석, 고객 행동 및 캠페인 전략에 대한 AI 기반 인사이트 등이 있습니다.
분리된 데이터와 시간 소모적인 프로세스
다양한 채널과 플랫폼의 데이터를 통합하는 것은 복잡하여 데이터 사일로가 발생할 수 있습니다. 사일로화된 데이터는 고객에 대한 통합적인 시각을 저해하고 개인화된 마케팅 활동을 방해합니다. 여러 채널에 걸쳐 캠페인을 관리하려면 더 많은 노력과 리소스가 필요합니다. 마케터는 각 채널의 복잡성에 적응해야 하므로 일관성을 유지하기가 어렵습니다. 여러 채널에 걸쳐 캠페인을 조정하려면 더 많은 시간, 인력 및 재정적 리소스가 필요합니다. 특히 중소기업은 이러한 어려움을 겪을 수 있습니다.

각 채널에 맞춘 콘텐츠 제작은 시간이 많이 소요될 뿐만 아니라, 다양한 형식과 전략이 필요하여 콘텐츠 제작 리소스에 부담을 줄 수 있습니다. 마케팅 채널의 수는 계속해서 증가하고 있으며, 확장되는 채널 환경 전반에 걸쳐 캠페인을 관리하는 것은 매우 어려울 수 있습니다. 모든 채널에서 일관된 브랜딩과 메시지를 유지하는 것 또한 쉽지 않으며, 사소한 차이조차 고객에게 혼란을 주고 브랜드 이미지를 손상시킬 수 있습니다.

세분화 분석
글로벌 멀티채널 캠페인 관리(MCCM) 시장은 채널 유형, 플랫폼, 배포 유형, 서비스, 애플리케이션, 최종 사용자 및 지역별로 세분화됩니다.
클라우드 배포가 시장 성장을 견인
클라우드 기반 MCCM 솔루션은 기업에 확장성을 제공하며, 상당한 인프라 투자 없이도 필요에 따라 캠페인 규모를 쉽게 확장하거나 축소할 수 있습니다. 클라우드 솔루션은 온프레미스 하드웨어 요구 사항과 유지 관리 비용을 절감해 줍니다. 기업은 사용한 항목에 대해서만 비용을 지불하기 때문에 비용 효율적인 옵션입니다.

예를 들어, AppsFlyer는 2023년 8월 16일 OpenAI 기반의 동적 쿼리 기능을 데이터 클린룸에 도입했습니다. 이 새로운 기능을 통해 SQL 전문 지식이 없는 마케터와 사용자도 AppsFlyer 데이터 클린룸 내의 데이터를 쉽게 쿼리할 수 있습니다. SQL을 거치지 않고도 데이터를 쿼리할 수 있어 비즈니스 인텔리전스 목적으로 데이터 클린룸을 더욱 빠르고 간편하게 활용할 수 있습니다. 이러한 발전은 특히 개인정보 보호에 중점을 둔 마케팅과 다채널 환경에서 효율적인 데이터 분석이 필요한 상황에서 매우 중요합니다.
지리적 시장 침투
디지털 플랫폼으로의 전환 증가가 시장 성장을 견인
북미는 전 세계 다채널 캠페인 관리 시장을 주도하고 있으며, 디지털 마케팅 도입의 최전선에 서 있습니다. 기업들이 광고 예산을 기존 채널에서 디지털 플랫폼으로 점점 더 많이 전환함에 따라 다양한 디지털 채널에서 캠페인을 효과적으로 관리하고 분석할 수 있는 다채널 캠페인 관리 도구에 대한 수요가 크게 증가했습니다.

예를 들어, 2023년 7월 17일 레드 하바스 그룹은 브랜드가 인플루언서와 장기적인 관계를 구축할 수 있도록 지원하는 글로벌 인플루언서 마케팅 서비스인 스웨이(Sway)를 도입했습니다. 스웨이는 에이전시 네트워크의 PR, 소셜 및 체험 마케팅 팀과 협력하여 비즈니스에 실질적인 영향을 미치는 소셜 미디어 중심의 인플루언서 마케팅 캠페인을 기획하고 실행할 예정입니다. 이러한 노력은 브랜드의 성과 향상 채널로서 인플루언서 마케팅의 중요성이 점점 커지고 있음을 보여줍니다.
경쟁 환경
시장의 주요 글로벌 기업으로는 Adobe Systems Incorporated, Experian plc., Infor, Marketo, Inc., Oracle Corporation, International Business Machines Corporation, Societas Europaea, Salesforce.Com, Inc., Teradata Operations, Inc. 및 SAS Institute, Inc. 등이 있습니다.
COVID-19 영향 분석
봉쇄 조치와 사회적 거리두기로 인해 소비자 행동이 급격하게 변화했습니다. 사람들은 온라인에서 더 많은 시간을 보내며 디지털 발자국을 늘려갔습니다. 마케터들은 이러한 변화하는 습관에 적응하고 디지털 채널에 더욱 집중해야 했습니다. 팬데믹으로 인한 경제적 영향으로 많은 기업들이 마케팅 예산을 재검토하게 되었습니다. 마케터들은 적은 자원으로 더 많은 일을 해야 했고, 비용 효율적인 채널과 전략을 우선시해야 했습니다.
마케팅 캠페인의 메시지와 콘텐츠는 팬데믹 상황에 맞춰 조정되어야 했습니다. 고객의 어려움과 우려를 해소하는 방향으로 메시지를 조정한 브랜드가 더 좋은 반응을 얻었습니다. 팬데믹 기간 동안 더 많은 소비자들이 온라인 쇼핑으로 눈을 돌리면서 전자상거래는 상당한 성장을 경험했습니다. 마케터들은 온라인 판매를 촉진하기 위해 전자상거래에 대한 노력을 강화하고 멀티채널 캠페인을 최적화해야 했습니다.
팬데믹 기간 동안 데이터 기반 의사결정은 더욱 중요해졌습니다. 마케터들은 변화하는 고객 행동을 이해하고 그에 맞춰 캠페인을 조정하기 위해 데이터 분석에 의존했습니다. 효율성과 개인화에 대한 요구로 마케팅 자동화 및 AI 도구의 도입이 증가했으며, 이러한 기술은 여러 채널에서 캠페인을 효과적이고 대규모로 관리하는 데 도움이 되었습니다.
AI의 영향
AI는 고객 데이터와 행동을 분석하여 고도로 개인화된 마케팅 캠페인을 가능하게 합니다. AI는 고객을 세분화하고 개별 선호도에 맞춰 메시지, 제안 및 콘텐츠를 맞춤화하여 참여도와 전환율을 높이는 데 도움이 됩니다. AI 기반 예측 분석은 구매 의도 또는 이탈 가능성과 같은 고객 행동을 예측할 수 있습니다. 마케터는 이러한 인사이트를 활용하여 적절한 시기에 적절한 메시지로 고객을 선제적으로 타겟팅할 수 있습니다.
AI는 이메일 마케팅, 소셜 미디어 게시, 광고 최적화와 같은 반복적인 작업을 자동화합니다. 이를 통해 마케터는 시간을 절약하고 전략과 창의성에 집중할 수 있습니다. AI 기반 챗봇과 가상 비서는 여러 채널에서 고객 문의에 신속하게 응답하여 고객 서비스 및 지원을 개선합니다. AI는 콘텐츠 성과를 분석하고 개선 사항을 제안하여 마케팅 자료가 효과적이고 관련성이 있도록 보장합니다.
예를 들어, 고객 참여 플랫폼 기업인 Twilio는 2023년 8월 24일 고객 상호 작용 및 기업의 AI 준비 태세를 강화하기 위한 CustomerAI라는 이름의 다양한 AI 도구를 출시했습니다. 이러한 도구에는 마케터가 예측 인사이트를 기반으로 초정밀 타겟팅 캠페인을 만들 수 있도록 지원하는 CustomerAI Predictions와 고객 서비스 및 규정 준수 관리를 위해 자연어 이해를 활용하는 Voice Intelligence가 포함됩니다.
러시아-우크라이나 전쟁의 영향
이 분쟁은 해당 지역에 지정학적 불확실성을 야기했습니다. 우크라이나 또는 러시아에서 사업을 운영하거나 러시아와 거래하는 기업은 마케팅 전략에 미칠 수 있는 잠재적 영향을 고려해야 했습니다. 다국적 기업들은 지역 불안정에 대응하기 위해 캠페인을 조정했을 수 있습니다. 분쟁으로 인한 경제 제재, 무역 차질, 환율 변동은 기업의 예산과 마케팅 우선순위에 영향을 미칠 수 있습니다. 멀티채널 캠페인은 변화하는 경제 상황에 맞춰 조정해야 할 수도 있습니다.
해당 지역과 공급망이 연결된 기업의 경우, 분쟁으로 인해 공급망에 차질이 발생했을 수 있습니다. 멀티채널 캠페인은 고객에게 제품 가용성 변화나 배송 지연을 알려야 했을 수 있습니다. 소비자 심리는 세계적인 사건의 영향을 받을 수 있으며, 우크라이나 분쟁은 사람들이 브랜드와 그 가치를 인식하는 방식에 영향을 미쳤을 수 있습니다. 캠페인은 이러한 소비자 심리를 고려하거나 소비자 행동 변화에 맞춰 조정해야 할 수도 있습니다.

채널 유형별
• 중개업체를 통한 판매
• 이중 유통
• 역채널
플랫폼별
• GPS
• SEO
• 이메일
• 회사 웹사이트
배포 유형별
• 클라우드
• 온프레미스
서비스별
• 컨설팅 서비스
• 교육 및 지원
• 시스템 구현 및 통합
애플리케이션별
• 금융·보험(BFSI)
• 소매업
• 의료
• 여행 및 관광
• 미디어 및 엔터테인먼트
• 기타
최종 사용자별
• 광고주
• 퍼블리셔
• 기업
지역별
• 북미
o 미국
o 캐나다
o 멕시코
• 유럽
o 독일
o 영국
o 프랑스
o 이탈리아
o 러시아
o 기타 유럽
• 남미
o 브라질
o 아르헨티나
o 기타 남미
• 아시아 태평양
o 중국
o 인도
o 일본
o 호주
o 기타 아시아 태평양
• 중동 및 아프리카
주요 개발 사항
• 2023년 5월, NextRoll Inc.의 사업부인 AdRoll은 자동화 솔루션을 출시했습니다. 빌더는 디지털 마케터가 단일 인터페이스에서 소셜 광고, 디스플레이 광고 및 이메일 캠페인을 시작하고 관리할 수 있도록 설계된 도구이며, 이 통합 플랫폼은 멀티채널 관리를 간소화하고 마케터에게 더욱 효율적인 교차 채널 캠페인 생성 및 분석 방법을 제공하는 것을 목표로 합니다.
• 2023년 5월, B2C 브랜드를 위한 마케팅 및 고객 참여 제공업체인 어쿠스틱(Acoustic)은 멀티채널 마케팅, 개인화된 여정 오케스트레이션 및 행동 경험 인사이트를 위한 올인원 플랫폼인 어쿠스틱 커넥트(Acoustic Connect)를 출시했습니다. 이 플랫폼은 마케터에게 캠페인부터 전환까지의 가시성을 제공하여 실시간 행동 인사이트를 활용해 고객 참여를 강화하고 데이터 기반의 의도 기반 전략을 수립할 수 있도록 지원합니다.
• 2020년 11월, 멀티채널 캠페인 관리 및 이메일 마케팅 전문 마케팅 기술 기업 그룹인 CM 그룹(HGGC가 대주주)은 셀리젠트 마케팅 클라우드(Selligent Marketing Cloud)를 인수하며 24개월 만에 다섯 번째 인수를 완료했습니다. 인사이트 파트너스(Insight Partners)가 주요 주주인 CM 그룹은 HGGC로부터 셀리젠트를 인수하여 전 세계 최대 규모의 멀티채널 마케팅 및 이메일 기업 그룹으로서의 입지를 더욱 공고히 했습니다.

보고서 구매 이유

• 채널 유형, 플랫폼, 배포 유형, 서비스, 애플리케이션, 최종 사용자 및 지역별 글로벌 멀티채널 캠페인 관리 시장 세분화를 시각화하고 주요 비즈니스 자산 및 플레이어를 파악하기 위해

• 트렌드 및 공동 개발 분석을 통해 사업 기회를 식별하기 위해

• 모든 세그먼트를 포함한 멀티채널 캠페인 관리 시장 수준의 다양한 데이터가 담긴 Excel 데이터 시트 제공

• 심층적인 질적 인터뷰와 연구를 바탕으로 한 종합적인 분석이 담긴 PDF 보고서 제공

• 주요 플레이어의 핵심 제품을 모두 포함하는 제품 맵핑 Excel 파일 제공

글로벌 멀티채널 캠페인 관리 시장 보고서는 약 85개의 표, 90개의 그림, 217페이지 분량으로 구성됩니다.
주요 고객 (2023년 기준)
• 제조업체/구매자
• 산업 투자자/투자 은행가
• 시장 조사 전문가
• 신흥 기업

보고서 요약(영어 원문)

Overview
Global Multichannel Campaign Management Market reached US$ 5.3 billion in 2022 and is expected to reach US$ 22.6 billion by 2030, growing with a CAGR of 18.6% during the forecast period 2023-2030.
Social media, email, websites, mobile apps and other online and mobile platforms have proliferated as a result of the digital revolution. Marketers need to manage campaigns across these diverse channels to reach their audience where they are most active. Consumers now interact with brands through various touchpoints and expect a seamless experience across all channels. Multichannel campaign management allows marketers to deliver consistent messaging and experiences, increasing customer satisfaction and loyalty.
For instance, on 22 June 2023, Typeface, a generative AI platform for enterprise content creation, is partnering with Salesforce to integrate its brand-personalized generative AI capabilities with Salesforce Marketing GPT, a marketing platform built on the Salesforce CRM and this partnership aims to enable businesses to deliver contextual, customized content powered by generative AI across the entire customer journey.
Asia-Pacific is among the growing regions in the global multichannel campaign management market covering more than 2/5th of the market and the region is experiencing a rapid digital transformation, with businesses and consumers adopting digital technologies at an unprecedented rate and this shift has created a demand for multichannel campaign management solutions to engage customers across various digital channels effectively.
Dynamics
Growing Trends in Digital Marketing
The digital landscape is continuously expanding, with an increasing number of channels available for marketing purposes and these channels include social media platforms, email, websites, mobile apps, chatbots and more. Managing campaigns across these diverse channels requires a comprehensive multichannel approach. Multichannel campaign management allows marketers to create consistent and cohesive experiences across these touchpoints, catering to consumer behavior.
For instance, on 27 June 2023, Nitrogen, a company focused on helping financial advisors and wealth management firms grow, formed a strategic alliance with FMG, a leading SaaS company specializing in marketing software and services for financial advisors and this collaboration integrates FMG's digital marketing platform, which includes email marketing and website creation capabilities, with Nitrogen's Growth Platform.
Increasing Data Transfer Through Various Channels
There is a growing demand for transferring data across numerous digital channels as organization's and consumers' lives become more and more digitalized. The e-commerce sector significantly relies on data transfer across a variety of channels in order to process commands, manage inventory and provide individualized shopping experiences. For targeting ads, customer engagement and analytics purposes, the increasing usage of social media platforms for marketing necessitates seamless data flow.
According to Cisco Systems, in 2022, the projection is that mobile data traffic is expected to reach 77.5 exabytes per month globally by 2022. According to Ericsson Global mobile data traffic, excluding Fixed Wireless Access (FWA), reached 93 exabytes (EB) per month at the end of 2022. Video traffic currently accounts for 71% of all mobile data traffic and is predicted to rise to 80% if the adoption of XR-type services exceeds expectations, data traffic could increase even more, especially in the uplink direction.
Revolutionizing Marketing with Advanced AI and Automation
Advanced technologies enable seamless integration of data from various sources, providing a unified view of customer information across channels. AI-driven algorithms and machine learning models help analyze customer behavior, personalize content and optimize campaign strategies for better results. Automation tools streamline campaign management by automating repetitive tasks, allowing marketers to focus on strategy and creativity.
For instance, on 7 September 2023 Cordial, a marketing platform, introduced Cordial AI, a suite of artificial intelligence tools for marketers. Cordial AI offers generative, predictive and prescriptive AI capabilities to help automate marketing tasks and provide insights for decision-making. Some key features of Cordial AI include AI-generated subject lines and content, machine learning-based behavioral predictions and customer propensity and AI-driven insights for customer actions and campaign strategies.
Siloed Data and Time-Consuming Process
Integrating data from various channels and platforms can be complex, leading to data silos. Siloed data inhibits a unified view of the customer and hinders personalized marketing efforts. Managing campaigns across multiple channels requires more effort and resources. Marketers must adapt to the intricacies of each channel, making it challenging to maintain consistency. Coordinating campaigns across different channels demands more time, staff and financial resources. Small businesses may find it particularly challenging.
Tailoring content for each channel can be time-consuming and may require different formats and strategies, stretching content creation resources. The number of marketing channels continues to grow. Managing campaigns across an expanding channel landscape can become overwhelming. Ensuring consistent branding and messaging across all channels can be difficult. Any deviation can confuse customers and harm brand identity.
Segment Analysis
The global multichannel campaign management market is segmented based on channel type, platform, deployment type, services, application, end-user and region.
Cloud Deployment Boosts the Market
Cloud-based MCCM solutions offer scalability to businesses and they can easily scale their campaigns up or down based on their needs without the need for significant infrastructure investments. Cloud solutions reduce reduced on-premises hardware requirements and maintenance expenses. Because companies only pay for the items they use, it is a cost-effective option.
For instance, on 16 August 2023, AppsFlyer introduced a dynamic querying capabilities for its Data Clean Room, powered by OpenAI and this new feature allows marketers and users, even those without SQL expertise, to easily query data within the AppsFlyer Data Clean Room. It eliminates the need for SQL intermediaries, making it faster and simpler to use Data Clean Rooms for business intelligence purposes, this development is especially important in the context of privacy-focused marketing and the need for efficient data analysis in a multi-channel environment.
Geographical Penetration
Increasing Shifts Towards Digital Platforms Boost the Market
North America is dominating the global multichannel campaign management market and it has been at the forefront of digital marketing adoption, with businesses increasingly shifting their advertising budgets from traditional channels to digital platforms and this transition has created a strong demand for multichannel campaign management tools to effectively manage and analyze campaigns across various digital channels.
For instance, on 17 July 2023, Red Havas Group introduced a global influencer marketing practice named Sway, which will assist brands in establishing long-term relationships with influencers. Sway will collaborate with the agency network's PR, social and experiential marketing teams to create social-first marketing campaigns with influencers that have a business impact and this initiative recognizes the growing importance of influencer marketing as a performance channel for brands.
Competitive Landscape
The major global players in the market include Adobe Systems Incorporated, Experian plc., Infor, Marketo, Inc. oracle Corporation, International Business Machines Corporation, Societas Europaea, Salesforce.Com, Inc., Teradata Operations, Inc. and SAS Institute, Inc.
COVID-19 Impact Analysis
With lockdowns and social distancing measures in place, consumer behavior changed dramatically. People spend more time online, increasing their digital footprint. Marketers had to adapt to these changing habits and focus more on digital channels. The economic impact of the pandemic led many businesses to reassess their marketing budgets. Marketers had to do more with less and prioritize cost-effective channels and strategies.
The messaging and content of marketing campaigns needed to be sensitive to the pandemic. Brands that adapted their messaging to address the challenges and concerns of their audience were better received. E-commerce experienced significant growth during the pandemic as more consumers turned to online shopping. Marketers had to ramp up their efforts in e-commerce and optimize multichannel campaigns to drive online sales.
Data-driven decision-making became even more critical during the pandemic. Marketers relied on data analytics to understand changing customer behavior and adjust their campaigns accordingly. The need for efficiency and personalization led to increased adoption of marketing automation and AI tools and these technologies helped manage campaigns across multiple channels effectively and at scale.
AI Impact
AI enables highly personalized marketing campaigns by analyzing customer data and behavior. It helps in segmenting the audience and tailoring messages, offers and content to individual preferences, increasing engagement and conversion rates. AI-driven predictive analytics can forecast customer behavior, such as purchase intent or churn likelihood. Marketers can use these insights to proactively target customers with the right message at the right time.
AI automates repetitive tasks like email marketing, social media posting and ad optimization. This saves time and allows marketers to focus on strategy and creativity. AI-powered chatbots and virtual assistants improve customer service and support by providing quick responses to customer inquiries across multiple channels. AI analyzes content performance and suggests improvements, ensuring that marketing materials are effective and relevant.
For instance, on 24 August 2023 Twilio, a customer engagement platform company, introduced a range of AI tools under the banner of CustomerAI, aimed at enhancing customer interactions and AI-readiness for businesses and these tools include CustomerAI Predictions, which empowers marketers to create hyper-targeted campaigns based on predictive insights and Voice Intelligence, which leverages natural language understanding for customer service and compliance management.
Russia- Ukraine War Impact
The conflict created geopolitical uncertainty in the region. Companies operating in or trading with Ukraine or Russia had to consider the potential impact on their marketing strategies. Multinational companies may have adjusted their campaigns to address regional instability. Economic sanctions, trade disruptions and currency fluctuations resulting from the conflict could affect companies' budgets and marketing priorities. Multichannel campaigns might need to adapt to changing economic conditions.
For businesses with supply chain links to the region, the conflict could have caused disruptions. Multichannel campaigns may have needed to communicate changes in product availability or delays to customers. Consumer sentiment can be influenced by global events and the conflict in Ukraine may have affected how people perceive brands and their values. Campaigns might need to address these sentiments or adapt to changes in consumer behavior.
By Channel Type
• Selling Through Intermediaries
• Dual Distribution
• Reverse Channel
By Platform
• GPS
• SEO
• Email
• Company Website
By Deployment Type
• Cloud
• On-Premises
By Services
• Consulting Services
• Training and Support
• System Implementation and Integration
By Application
• BFSI
• Retails
• Healthcare
• Travel and Tourism
• Media and Entertainment
• Others
By End-User
• Advertisers
• Publishers
• Enterprises
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• In May 2023, AdRoll, a division of NextRoll Inc., introduced its automation builder, a tool designed to enable digital marketers to launch and manage social ads, display ads and email campaigns from a single interface and this consolidated platform aims to streamline multi-channel management and provide marketers with a more efficient way to create and analyze cross-channel campaigns.
• In May 2023, Acoustic, a marketing and customer engagement provider for B2C brands, launched Acoustic Connect, an all-in-one platform for multichannel marketing, personalized journey orchestration and behavioral experience insights. The platform aims to provide marketers with visibility from campaign to conversion, enabling them to leverage real-time behavioral insights for enhanced customer engagement and data-driven, intent-based strategies.
• In November 2020, CM Group, a collection of martech companies specializing in multichannel campaign management and email marketing, has acquired Selligent Marketing Cloud marking its fifth acquisition in 24 months. CM Group, which is primarily owned by Insight Partners acquired Selligent from HGGC, further solidifying its position as the largest family of multichannel marketing and email companies globally.
Why Purchase the Report?
• To visualize the global multichannel campaign management market segmentation based on channel type, platform, deployment type, services, application, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of multichannel campaign management market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global multichannel campaign management market report would provide approximately 85 tables, 90 figures and 217 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

상세 목차

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Channel Type
3.2. Snippet by Platform
3.3. Snippet by Deployment Type
3.4. Snippet by Services
3.5. Snippet by Application
3.6. Snippet by End-User
3.7. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Growing Trends in Digital Marketing
4.1.1.2. Increasing Data Transfer Through Various Channels
4.1.1.3. Revolutionizing Marketing with Advanced AI and Automation
4.1.2. Restraints
4.1.2.1. Siloed Data and Time-Consuming Process
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Channel Type
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel Type
7.1.2. Market Attractiveness Index, By Channel Type
7.2. Selling Through Intermediaries*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Dual Distribution
7.4. Reverse Channel
8. By Platform
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
8.1.2. Market Attractiveness Index, By Platform
8.2. GPS*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. SEO
8.4. Email
8.5. Company Website
9. By Deployment Type
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
9.1.2. Market Attractiveness Index, By Deployment Type
9.2. Cloud*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. On-Premises
10. By Services
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Services
10.1.2. Market Attractiveness Index, By Services
10.2. Consulting Services*
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Training and Support
10.4. System Implementation and Integration
11. By Application
11.1. Introduction
11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.1.2. Market Attractiveness Index, By Application
11.2. BFSI*
11.2.1. Introduction
11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Retails
11.4. Healthcare
11.5. Travel and Tourism
11.6. Media and Entertainment
11.7. Others
12. By End-User
12.1. Introduction
12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
12.1.2. Market Attractiveness Index, By End-User
12.2. Advertisers*
12.2.1. Introduction
12.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
12.3. Publishers
12.4. Enterprises
13. By Region
13.1. Introduction
13.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
13.1.2. Market Attractiveness Index, By Region
13.2. North America
13.2.1. Introduction
13.2.2. Key Region-Specific Dynamics
13.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel Type
13.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
13.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
13.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Services
13.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
13.2.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
13.2.9.1. U.S.
13.2.9.2. Canada
13.2.9.3. Mexico
13.3. Europe
13.3.1. Introduction
13.3.2. Key Region-Specific Dynamics
13.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel Type
13.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
13.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
13.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Services
13.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
13.3.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
13.3.9.1. Germany
13.3.9.2. UK
13.3.9.3. France
13.3.9.4. Italy
13.3.9.5. Russia
13.3.9.6. Rest of Europe
13.4. South America
13.4.1. Introduction
13.4.2. Key Region-Specific Dynamics
13.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel Type
13.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
13.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
13.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Services
13.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
13.4.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
13.4.9.1. Brazil
13.4.9.2. Argentina
13.4.9.3. Rest of South America
13.5. Asia-Pacific
13.5.1. Introduction
13.5.2. Key Region-Specific Dynamics
13.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel Type
13.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
13.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
13.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Services
13.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
13.5.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
13.5.9.1. China
13.5.9.2. India
13.5.9.3. Japan
13.5.9.4. Australia
13.5.9.5. Rest of Asia-Pacific
13.6. Middle East and Africa
13.6.1. Introduction
13.6.2. Key Region-Specific Dynamics
13.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel Type
13.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
13.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
13.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Services
13.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
13.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
14. Competitive Landscape
14.1. Competitive Scenario
14.2. Market Positioning/Share Analysis
14.3. Mergers and Acquisitions Analysis
15. Company Profiles
15.1. Adobe Systems Incorporated*
15.1.1. Company Overview
15.1.2. Product Portfolio and Description
15.1.3. Financial Overview
15.1.4. Key Developments
15.2. Experian plc.
15.3. Infor
15.4. Marketo, Inc.
15.5. Oracle Corporation
15.6. International Business Machines Corporation
15.7. Societas Europaea
15.8. Salesforce.Com, Inc.
15.9. Teradata Operations, Inc.
15.10. SAS Institute, Inc.
LIST NOT EXHAUSTIVE
16. Appendix
16.1. About Us and Services
16.2. Contact Us

언급된 주요 기업들

Adobe Systems Incorporated, 4.	Key Developments, Experian plc., Infor, Marketo, Inc., Oracle Corporation, International Business Machines Corporation, Societas Europaea, Salesforce.Com, Inc., Teradata Operations, Inc., SAS Institute, Inc.

표 목록 (Tables)

List of Tables

Table 1 Global Multichannel Campaign Management Market Value, By Channel Type, 2022, 2026 & 2030 (US$ Billion)

Table 2 Global Multichannel Campaign Management Market Value, By Platform, 2022, 2026 & 2030 (US$ Billion)

Table 3 Global Multichannel Campaign Management Market Value, By Deployment Type, 2022, 2026 & 2030 (US$ Billion)

Table 4 Global Multichannel Campaign Management Market Value, By Services, 2022, 2026 & 2030 (US$ Billion)

Table 5 Global Multichannel Campaign Management Market Value, By Application, 2022, 2026 & 2030 (US$ Billion)

Table 6 Global Multichannel Campaign Management Market Value, By End-User, 2022, 2026 & 2030 (US$ Billion)

Table 7 Global Multichannel Campaign Management Market Value, By Region, 2022, 2026 & 2030 (US$ Billion)

Table 8 Global Multichannel Campaign Management Market Value, By Channel Type, 2022, 2026 & 2030 (US$ Billion)

Table 9 Global Multichannel Campaign Management Market Value, By Channel Type, 2021-2030 (US$ Billion)

Table 10 Global Multichannel Campaign Management Market Value, By Platform, 2022, 2026 & 2030 (US$ Billion)

Table 11 Global Multichannel Campaign Management Market Value, By Platform, 2021-2030 (US$ Billion)

Table 12 Global Multichannel Campaign Management Market Value, By Deployment Type, 2022, 2026 & 2030 (US$ Billion)

Table 13 Global Multichannel Campaign Management Market Value, By Deployment Type, 2021-2030 (US$ Billion)

Table 14 Global Multichannel Campaign Management Market Value, By Services, 2022, 2026 & 2030 (US$ Billion)

Table 15 Global Multichannel Campaign Management Market Value, By Services, 2021-2030 (US$ Billion)

Table 16 Global Multichannel Campaign Management Market Value, By Application, 2022, 2026 & 2030 (US$ Billion)

Table 17 Global Multichannel Campaign Management Market Value, By Application, 2021-2030 (US$ Billion)

Table 18 Global Multichannel Campaign Management Market Value, By End-User, 2022, 2026 & 2030 (US$ Billion)

Table 19 Global Multichannel Campaign Management Market Value, By End-User, 2021-2030 (US$ Billion)

Table 20 Global Multichannel Campaign Management Market Value, By Region, 2022, 2026 & 2030 (US$ Billion)

Table 21 Global Multichannel Campaign Management Market Value, By Region, 2021-2030 (US$ Billion)

Table 22 North America Multichannel Campaign Management Market Value, By Channel Type, 2021-2030 (US$ Billion)

Table 23 North America Multichannel Campaign Management Market Value, By Platform, 2021-2030 (US$ Billion)

Table 24 North America Multichannel Campaign Management Market Value, By Deployment Type, 2021-2030 (US$ Billion)

Table 25 North America Multichannel Campaign Management Market Value, By Services, 2021-2030 (US$ Billion)

Table 26 North America Multichannel Campaign Management Market Value, By Application, 2021-2030 (US$ Billion)

Table 27 North America Multichannel Campaign Management Market Value, By End-User, 2021-2030 (US$ Billion)

Table 28 North America Multichannel Campaign Management Market Value, By Country, 2021-2030 (US$ Billion)

Table 29 South America Multichannel Campaign Management Market Value, By Channel Type, 2021-2030 (US$ Billion)

Table 30 South America Multichannel Campaign Management Market Value, By Platform, 2021-2030 (US$ Billion)

Table 31 South America Multichannel Campaign Management Market Value, By Deployment Type, 2021-2030 (US$ Billion)

Table 32 South America Multichannel Campaign Management Market Value, By Services, 2021-2030 (US$ Billion)

Table 33 South America Multichannel Campaign Management Market Value, By Application, 2021-2030 (US$ Billion)

Table 34 South America Multichannel Campaign Management Market Value, By End-User, 2021-2030 (US$ Billion)

Table 35 South America Multichannel Campaign Management Market Value, By Country, 2021-2030 (US$ Billion)

Table 36 Europe Multichannel Campaign Management Market Value, By Channel Type, 2021-2030 (US$ Billion)

Table 37 Europe Multichannel Campaign Management Market Value, By Platform, 2021-2030 (US$ Billion)

Table 38 Europe Multichannel Campaign Management Market Value, By Deployment Type, 2021-2030 (US$ Billion)

Table 39 Europe Multichannel Campaign Management Market Value, By Services, 2021-2030 (US$ Billion)

Table 40 Europe Multichannel Campaign Management Market Value, By Application, 2021-2030 (US$ Billion)

Table 41 Europe Multichannel Campaign Management Market Value, By End-User, 2021-2030 (US$ Billion)

Table 42 Europe Multichannel Campaign Management Market Value, By Country, 2021-2030 (US$ Billion)

Table 43 Asia-Pacific Multichannel Campaign Management Market Value, By Channel Type, 2021-2030 (US$ Billion)

Table 44 Asia-Pacific Multichannel Campaign Management Market Value, By Platform, 2021-2030 (US$ Billion)

Table 45 Asia-Pacific Multichannel Campaign Management Market Value, By Deployment Type, 2021-2030 (US$ Billion)

Table 46 Asia-Pacific Multichannel Campaign Management Market Value, By Services, 2021-2030 (US$ Billion)

Table 47 Asia-Pacific Multichannel Campaign Management Market Value, By Application, 2021-2030 (US$ Billion)

Table 48 Asia-Pacific Multichannel Campaign Management Market Value, By End-User, 2021-2030 (US$ Billion)

Table 49 Asia-Pacific Multichannel Campaign Management Market Value, By Country, 2021-2030 (US$ Billion)

Table 50 Middle East & Africa Multichannel Campaign Management Market Value, By Channel Type, 2021-2030 (US$ Billion)

Table 51 Middle East & Africa Multichannel Campaign Management Market Value, By Platform, 2021-2030 (US$ Billion)

Table 52 Middle East & Africa Multichannel Campaign Management Market Value, By Deployment Type, 2021-2030 (US$ Billion)

Table 53 Middle East & Africa Multichannel Campaign Management Market Value, By Services, 2021-2030 (US$ Billion)

Table 54 Middle East & Africa Multichannel Campaign Management Market Value, By Application, 2021-2030 (US$ Billion)

Table 55 Middle East & Africa Multichannel Campaign Management Market Value, By End-User, 2021-2030 (US$ Billion)

Table 56 Adobe Systems Incorporated: Overview

Table 57 Adobe Systems Incorporated: Product Portfolio

Table 58 Adobe Systems Incorporated: Key Developments

Table 59 Experian plc.: Overview

Table 60 Experian plc.: Product Portfolio

Table 61 Experian plc.: Key Developments

Table 62 Infor: Overview

Table 63 Infor: Product Portfolio

Table 64 Infor: Key Developments

Table 65 Marketo, Inc.: Overview

Table 66 Marketo, Inc.: Product Portfolio

Table 67 Marketo, Inc.: Key Developments

Table 68 Oracle Corporation: Overview

Table 69 Oracle Corporation: Product Portfolio

Table 70 Oracle Corporation: Key Developments

Table 71 International Business Machines Corporation: Overview

Table 72 International Business Machines Corporation: Product Portfolio

Table 73 International Business Machines Corporation: Key Developments

Table 74 Societas Europaea: Overview

Table 75 Societas Europaea: Product Portfolio

Table 76 Societas Europaea: Key Developments

Table 77 Salesforce.Com, Inc.: Overview

Table 78 Salesforce.Com, Inc.: Product Portfolio

Table 79 Salesforce.Com, Inc.: Key Developments

Table 80 Teradata Operations, Inc.: Overview

Table 81 Teradata Operations, Inc.: Product Portfolio

Table 82 Teradata Operations, Inc.: Key Developments

Table 83 SAS Institute, Inc.: Overview

Table 84 SAS Institute, Inc.: Product Portfolio

Table 85 SAS Institute, Inc.: Key Developments

그림 목록 (Figures)

List of Figures

Figure 1 Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 2 Global Multichannel Campaign Management Market Share, By Channel Type, 2022 & 2030 (%)

Figure 3 Global Multichannel Campaign Management Market Share, By Platform, 2022 & 2030 (%)

Figure 4 Global Multichannel Campaign Management Market Share, By Deployment Type, 2022 & 2030 (%)

Figure 5 Global Multichannel Campaign Management Market Share, By Services, 2022 & 2030 (%)

Figure 6 Global Multichannel Campaign Management Market Share, By Application, 2022 & 2030 (%)

Figure 7 Global Multichannel Campaign Management Market Share, By End-User, 2022 & 2030 (%)

Figure 8 Global Multichannel Campaign Management Market Share, By Region, 2022 & 2030 (%)

Figure 9 Global Multichannel Campaign Management Market Y-o-Y Growth, By Channel Type, 2022-2030 (%)

Figure 10 Selling Through Intermediaries Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 11 Dual Distribution Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 12 Reverse Channel Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 13 Global Multichannel Campaign Management Market Y-o-Y Growth, By Platform, 2022-2030 (%)

Figure 14 GPS Platform in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 15 SEO Platform in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 16 Email Platform in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 17 Company Website Platform in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 18 Global Multichannel Campaign Management Market Y-o-Y Growth, By Deployment Type, 2022-2030 (%)

Figure 19 Cloud Deployment Type in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 20 On-Premises Deployment Type in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 21 Global Multichannel Campaign Management Market Y-o-Y Growth, By Services, 2022-2030 (%)

Figure 22 Consulting Services Services in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 23 Training and Support Services in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 24 System Implementation and Integration Services in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 25 Global Multichannel Campaign Management Market Y-o-Y Growth, By Application, 2022-2030 (%)

Figure 26 BFSI Application in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 27 Retails Application in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 28 Healthcare Application in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 29 Travel and Tourism Application in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 30 Media and Entertainment Application in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 31 Others Application in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 32 Global Multichannel Campaign Management Market Y-o-Y Growth, By End-User, 2022-2030 (%)

Figure 33 Advertisers End-User in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 34 Publishers End-User in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 35 Enterprises End-User in Global Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 36 Global Multichannel Campaign Management Market Y-o-Y Growth, By Region, 2022-2030 (%)

Figure 37 North America Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 38 Asia-Pacific Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 39 Europe Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 40 South America Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 41 Middle East and Africa Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 42 North America Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 43 North America Multichannel Campaign Management Market Share, By Channel Type, 2022 & 2030 (%)

Figure 44 North America Multichannel Campaign Management Market Share, By Platform, 2022 & 2030 (%)

Figure 45 North America Multichannel Campaign Management Market Share, By Deployment Type, 2022 & 2030 (%)

Figure 46 North America Multichannel Campaign Management Market Share, By Services, 2022 & 2030 (%)

Figure 47 North America Multichannel Campaign Management Market Share, By Application, 2022 & 2030 (%)

Figure 48 North America Multichannel Campaign Management Market Share, By End-User, 2022 & 2030 (%)

Figure 49 North America Multichannel Campaign Management Market Share, By Country, 2022 & 2030 (%)

Figure 50 South America Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 51 South America Multichannel Campaign Management Market Share, By Channel Type, 2022 & 2030 (%)

Figure 52 South America Multichannel Campaign Management Market Share, By Platform, 2022 & 2030 (%)

Figure 53 South America Multichannel Campaign Management Market Share, By Deployment Type, 2022 & 2030 (%)

Figure 54 South America Multichannel Campaign Management Market Share, By Services, 2022 & 2030 (%)

Figure 55 South America Multichannel Campaign Management Market Share, By Application, 2022 & 2030 (%)

Figure 56 South America Multichannel Campaign Management Market Share, By End-User, 2022 & 2030 (%)

Figure 57 South America Multichannel Campaign Management Market Share, By Country, 2022 & 2030 (%)

Figure 58 Europe Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 59 Europe Multichannel Campaign Management Market Share, By Channel Type, 2022 & 2030 (%)

Figure 60 Europe Multichannel Campaign Management Market Share, By Platform, 2022 & 2030 (%)

Figure 61 Europe Multichannel Campaign Management Market Share, By Deployment Type, 2022 & 2030 (%)

Figure 62 Europe Multichannel Campaign Management Market Share, By Services, 2022 & 2030 (%)

Figure 63 Europe Multichannel Campaign Management Market Share, By Application, 2022 & 2030 (%)

Figure 64 Europe Multichannel Campaign Management Market Share, By End-User, 2022 & 2030 (%)

Figure 65 Europe Multichannel Campaign Management Market Share, By Country, 2022 & 2030 (%)

Figure 66 Asia-Pacific Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 67 Asia-Pacific Multichannel Campaign Management Market Share, By Channel Type, 2022 & 2030 (%)

Figure 68 Asia-Pacific Multichannel Campaign Management Market Share, By Platform, 2022 & 2030 (%)

Figure 69 Asia-Pacific Multichannel Campaign Management Market Share, By Deployment Type, 2022 & 2030 (%)

Figure 70 Asia-Pacific Multichannel Campaign Management Market Share, By Services, 2022 & 2030 (%)

Figure 71 Asia-Pacific Multichannel Campaign Management Market Share, By Application, 2022 & 2030 (%)

Figure 72 Asia-Pacific Multichannel Campaign Management Market Share, By End-User, 2022 & 2030 (%)

Figure 73 Asia-Pacific Multichannel Campaign Management Market Share, By Country, 2022 & 2030 (%)

Figure 74 Middle East & Africa Multichannel Campaign Management Market Value, 2021-2030 (US$ Billion)

Figure 75 Middle East & Africa Multichannel Campaign Management Market Share, By Channel Type, 2022 & 2030 (%)

Figure 76 Middle East & Africa Multichannel Campaign Management Market Share, By Platform, 2022 & 2030 (%)

Figure 77 Middle East & Africa Multichannel Campaign Management Market Share, By Deployment Type, 2022 & 2030 (%)

Figure 78 Middle East & Africa Multichannel Campaign Management Market Share, By Services, 2022 & 2030 (%)

Figure 79 Middle East & Africa Multichannel Campaign Management Market Share, By Application, 2022 & 2030 (%)

Figure 80 Middle East & Africa Multichannel Campaign Management Market Share, By End-User, 2022 & 2030 (%)

Figure 81 Adobe Systems Incorporated: Financials

Figure 82 Experian plc.: Financials

Figure 83 Infor: Financials

Figure 84 Marketo, Inc.: Financials

Figure 85 Oracle Corporation: Financials

Figure 86 International Business Machines Corporation: Financials

Figure 87 Societas Europaea: Financials

Figure 88 Salesforce.Com, Inc.: Financials

Figure 89 Teradata Operations, Inc.: Financials

Figure 90 SAS Institute, Inc.: Financials

글로벌 멀티채널 캠페인 관리 시장 – 2023-2030

Global Multichannel Campaign Management Market - 2023-2030