글로벌 모바일 위협 방어 시장 – 2023-2030

Overview
Global Mobile Threat Defence Market reached US$ 2.2 billion in 2022 and is expected to reach US$ 10.5 billion by 2030, growing with a CAGR of 22.0% during the forecast period 2023-2030.
Major key players in the market are increasingly developing and deploying mobile apps for various purposes due to this increase in the need for mobile threat defence solutions to secure these apps and protect sensitive data from attacks. The Mobile threat defence market has a vast potential customer base globally due to the global nature of smartphone adoption. The diversity of mobile users and environments creates opportunities for mobile threat defence providers to expand their reach.
The rising consumer awareness of the importance of cybersecurity and the potential risks associated with mobile devices has led individuals and organizations to prioritize mobile security helps to boost the market growth of mobile threat defence solutions. The rising use of mobiles by employees in a hybrid work culture is leading to serious issues such as ransomware attacks and privacy breaches due to this increase in the consumer's demand for the mobile threat defence market.
North America accounted largest market share in the market due to the increasing industrial adoption of the mobile threat defence. Some of the major key players in the region are expanding their business to fulfil consumers' needs for the mobile threat defence market. For instance, on July 05, 2023, VMware Workspace enhanced its FedRAMP SaaS offering to now include VMware Workspace ONE Mobile Threat Defense.
Dynamics
Growing Adoption of the Smartphones Globally
As an increasing number of people use smartphones for various activities, the attack surface for cybercriminals has grown globally. The includes apps, mobile devices and communication channels, creating a greater need for mobile threat defence solutions to protect against threats. The growing adoption of mobile devices for work and business purposes has amplified the need for mobile threat defence solutions to secure corporate data and communications.
The rising adoption of smartphones globally helps to boost the market growth of the mobile threat defence market. According to the data given by, Exploding Topics in 2023, globally around 90% of mobiles are smartphones across the world. Currently, there are around US$ 6.5 billion smartphones are there globally. China has the most smartphone users in the world that figure accounts for around 85% of US$ 8 billion global population. China, India, U.S. and Indonesia have higher adoption of smartphones.
Growing Mobile Banking and Payments
Mobile banking and payments involve the exchange of sensitive financial information, such as account credentials and transaction history. The growing adoption of mobile for these services increases the value of this data to cybercriminals, highlighting the importance of mobile threat defence solutions to safeguard it. The proliferation of mobile banking apps has created a need for mobile threat defence solutions to ensure the security of these applications.
According to the data given by Netguru S.A. in 2022, 78% of adults in U.S. preferred to bank via a mobile app or website. The increasing adoption of mobile banking and the flourishing e-commerce landscape further underscores the importance of protecting sensitive information on mobile platforms.
Mobile threat defence helps protect users from fraudulent banking apps and ensures the integrity of transactions. Mobile banking and payments often rely on secure authentication methods, such as biometrics, two-factor authentication and multifactor authentication. Mobile threat defence solutions help protect these authentication methods from threats. Cybercriminals frequently use social engineering techniques to trick users into revealing their financial credentials. Mobile threat defence solutions detect and prevent phishing attacks, safeguarding users from falling victim to fraud.
Data Collection and Privacy Regulations
Privacy-conscious consumers and organizations are increasingly careful of the data collected by mobile threat defence solutions. The collection of user data for the purpose of threat detection raises concerns, especially in regions with stringent data privacy regulations like the General Data Protection Regulation in Europe or CCPA in California. Mobile threat defence providers need to obtain user consent to collect and process data, which adds complexity to the deployment of these solutions.
Ensuring transparent practices and clearly explaining how data is used is challenging but is essential for maintaining user trust. The data collected by mobile threat defence solutions, if not handled responsibly, could be susceptible to misuse or abuse. Users and organizations fear that their data might be accessed or used for purposes other than security, leading to privacy concerns that hamper the market growth of the mobile threat defence market.
Segment Analysis
The global mobile threat defence market is segmented based on deployment type, platform, enterprise, application, end-user and region.
Rapid Growth in the Phishing Mobile Threat Helps to Boost Segment Growth
Based on the application the mobile threat defence market is divided into phishing, ransomware and malware. The phishing segment accounted for the largest market share 32.25% in the global mobile threat defence market. Phishing attacks are most common methods used by cyber criminals to compromise mobile device security. The attacks include deceptive emails and messages, that trick users into revealing sensitive information of login credentials.
According to the data given by BlackBerry Limited, mobile phishing is one of the fastest-growing threats and global mobile phishing attempts have increased by almost 40% which helps to boost demand for the mobile threat defence market. Some of the major key players in the market follow merger and acquisition strategies to expand their business. For instance, on January 18, 2023, Ivanti and Lookout extended their partnership to deliver mobile threat defence as a part of Ivanti’s unified endpoint management solution. Both the company's solutions provide consumers with best-in-class protection against phishing attacks.
Geographical Penetration
High Penetration of Smartphones in Asia-Pacific
Asia-Pacific accounted largest market share 31.12% in the global mobile threat defence market due to the growing adoption of smartphones in the region. China and India with large populations are major shareholding countries in the region due to smartphone usage has become ubiquitous. India has the highest mobile data consumption rate at 12 gigabytes per user in the world in 2021. India is adopting US$ 25 million new smartphone users every quarter making it a flourishing ground to launch digital initiatives.
Major key players in the region have adopted a "mobile-first" approach, recognizing the potential of mobile devices for reaching customers, conducting business operations and providing services. Asia-Pacific leads in mobile payment adoption with countries like China at the forefront of mobile payment technologies. The high value and sensitivity of financial transactions make mobile threat defence a crucial component for securing mobile payment and banking applications.
Growing innovative solutions by major key players in the region helps to boost market growth over the forecast period. For instance, on August 11, 2023, Protectt.ai launched a new version of AppProtectt in the market. The new features of the app allow extended threat detection and response which offer a RunTime mobile app security.
Competitive Landscape
The major global players in the market include Cisco Systems, SAP SE, Broadcom, Inc., VMware, Citrix Systems, Kaspersky Labs, Ivanti, Micro Focus, ZOHO and SolarWinds.
COVID-19 Impact Analysis
The growing consumer shift to remote work and increased reliance on mobile devices helps to boost market growth during the pandemic. Employees were using their smartphones and tablets for work-related tasks, which heightened the need for mobile security solutions. Cybercriminals exploited the pandemic by launching phishing attacks related to COVID-19, such as fraudulent health advisories and vaccine information. Mobile devices became targets for malware and other threats. Mobile threat defence solutions played a vital role in protecting against these attacks.
Many organizations needed to provide secure access to corporate resources from mobile devices. Mobile threat defence solutions helped companies ensure that mobile devices connecting to the corporate network were protected against threats. The healthcare sector, in particular, experienced an increased focus on mobile security due to the pandemic. With the surge in telemedicine and remote patient monitoring, securing healthcare-related data on mobile devices became critical. The pandemic raised concerns about data privacy, especially regarding contact tracing and health-related data.
Russia-Ukraine War Impact Analysis
During geopolitical conflicts, there is an uptick in cyberattacks and threats, as state-sponsored or hacktivist groups target various entities. Mobile threat defence solutions become crucial for protecting mobile devices from malware, phishing and other attacks. The conflict led to an increase in state-sponsored cyber threats, with government-backed actors seeking to infiltrate or disrupt critical infrastructure and organizations. Mobile threat defence solutions see a surge in demand to counter these threats.
The heightened awareness of cybersecurity risks during times of conflict leads to greater adoption of mobile threat defence solutions. Organizations and individuals recognize the importance of securing their mobile devices, thus boosting the mobile threat defence market. The conflict necessitates secure communication methods for individuals and organizations dealing with sensitive information. Mobile threat defence solutions help to ensure that mobile communications are protected from eavesdropping and interception.
By Deployment Type
• On-Premise
• Cloud
By Platform
• IOS
• Android
By Enterprise
• Small and medium-sized enterprises
• Large Enterprises
By Application
• Phishing
• Ransomware
• Malware
By End-User
• BFSI
• Healthcare and Pharmaceuticals
• Retail
• Public Sector
• Others
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• On November 06, 2023, Zimperium launched Australia's first and only sovereign-hosted mobile threat defense (MTD) capability. The company invested in the Australian sovereign cybersecurity industry which directly supports Australian government departments.
• On June 12, 2023, StarHub launched a mobile threat defence solution to protect enterprises from mobile security threats. The company's Mobile Threat Defence solution uses machine learning to protect mobile devices and apps against threats. The company offers various types of solutions such as insecure Wi-Fi networks, Mobile Phishing, Unsafe Apps and Device attacks.
• On October 06, 2020, BlackBerry Limited launched BlackBerry protect mobile a new AI-powered mobile threat defense solution for the protection from mobile malware and phishing attacks.
Why Purchase the Report?
• To visualize the global mobile threat defence market segmentation based on deployment type, platform, enterprise, application, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of mobile threat defence market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global mobile threat defence market report would provide approximately 77 tables, 76 figures and 216 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies