글로벌 스마트폰 디스플레이 시장 – 2023-2030

Overview
Global Smartphone Display Market reached US$ 61.1 billion in 2022 and is expected to reach US$ 124.3 billion by 2030, growing with a CAGR of 8.4% during the forecast period 2023-2030.
Increase in the consumer's demand for the smartphone with higher resolution and pixel density for sharper, more detailed visuals. Due to the growing knowledge of new technologies and advancements in smartphone screens. The market will grow as demand for high-end smartphones outpaces demand for mid-range and low-end smartphones.
The supply-demand ratio has reached a steady balance. Phone demand is expected to rise, allowing the industry to break through its existing growth barriers. Asia-Pacific is expected to grow the highest growth rate, making up less than 1/4th of the global market in 2022.
An increase in the product launches by major key players helps to boost market growth over the forecast period. For instance, on January 10, 2021, the LG KE850 Prada launched the first capacitive touchscreen display in the market. The design the of phone is made with the collaboration with LG and fashion brand Prada.
Scope
Metrics Details
CAGR 8.4%
Size Available for Years 2021-2030
Forecast Period 2023-2030
Data Availability Value (US$)
Segments Covered Type, Display Technology, Size, Resolution and Region
Regions Covered North America, Europe, Asia-Pacific, South America and Middle East & Africa
Fastest Growing Region Asia-Pacific
Largest Region Asia-Pacific
Report Insights Covered Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights.

Dynamics
Technological Advancements
Technological advancements such as AMOLED and OLED displays offers deeper blacks, higher contrast ratios and vibrant colors, that gives superior visual quality and more immersive user experiences. Technological advancements in display allow for higher resolution displays, offering sharper and more detailed visuals for gaming, multimedia content and productivity.
An increase in the product launches by major key players helps to boost market growth over the forecast period. For instance, on August 25, 2023, Samsung reported that they are planning to launch a smartphone with a rollable OLED display in 2025 smartphone with a rollable OLED display by 2025. The OLED display device is under a the panel camera for a near-bezel-less display.
Furthermore, Samsung planned to start mass-producing rollable smartphones by 2025. The main feature of this smartphones is with rollable OLED display as an inclusion of its Under Panel Camera (UPC) technology, that eradicates the need for any visible cutout.
Increasing Multimedia Consumption
Nowadays smartphones are the primary device for people to consume multimedia content like videos, images and games. The innovative displays that provide vibrant colors, sharp details and smooth motion cater to customers' all the need of custmors with innovative displays. The increasing consumption of media is expectto ed drive the growth of this market.
The availability of high-speed internet, such as 4G and 5G networks, makes it smooth seamless streaming and downloading content, become easily accessible and convenient for customers. Furthermore, people prefernce for high-quality displays with wide colors, high resolutions and great color gamuts to improve the visual appeal of multimedia content, which makes it more enjoyable to consumers.
The ongoing collabration between companies to support each other for innovation and bringing new products to the market is a key factor fueling the growth of this market. For insatnce, 12 July 2023, Vedanta, know as metals and mining colomerates formed partnership with Foxcon Group to enter into display business, manufacture glass and gather LCD panels at company’s new factory. The company expected to start production by end of 2025, after getting funding from India Government.
High Costs and Price Competition
Intense price competition often leads to lower prices for smartphone displays. While this attract customers, it also reduces the profit margins for display manufacturers, impacting their financial viability and ability to invest in research and development. Reduced profit margins resulting from price competition limit manufacturers' ability to invest in research and innovation.
It slows down the development of new and advanced display technologies that drive market growth. Manufacturers are compelled to cut corners in terms of material quality or production processes to reduce costs and stay competitive. Manufacturers prioritize cost-cutting over innovation to maintain competitive prices. On August 10 2023, OnePlus offered lifetime screen replacement in India along with upgrade insentives.
Segment Analysis
The global smartphone display market is segmented based on type, display technology, size, resolution and region.
Increasing Consumer's Demand for the 5-6 Inches Display
5-6-inch display is the dominant segment in the global smartphone display market covering more than 1/3rd of the market. The growth of the 5-6-inch display size market in smartphones can be attributed to a combination of consumer preferences, technological advancements and market trends. The display size category has gained popularity due to its balance between usability, portability and visual experience.
Display sizes in the range of 5-6 inches strike a balance between providing ample screen real estate for content consumption and ensuring a device remains easy to hold and operate with one hand. Smartphones with 5-6 inches displays are generally more portable compared to larger devices, making them comfortable to carry in pockets or small bags. The 5-6 inches range provides a satisfying gaming experience, offering a larger screen for immersive gameplay while still maintaining a compact form factor.
An increase in the product launches of the 5-6-inch display helps to boost market growth over the forecast period. For instance, on August 02, 2023, the POCO M6 Pro 5G phone was launched in India. It is available for sale on Flipkart. The phone is having 6.79 inch FHD+ 90Hz LCD screen and a 5000mAh battery.
Geographical Penetration
Rising Product Launches in North America
During the forecast period, North America accounted for about 1/3rd of the global market share due to the increase in the consumer demand of the smartphone display. The region hosts several major technology companies and research institutions that drive innovation in display technologies. Companies like Apple and Google focus on enhancing user experiences through advanced displays. The region's strong consumer purchasing power contributes to the demand for premium smartphones with high-quality displays.
North America has a well-established e-commerce infrastructure and a mix of online retailers. The channels are crucial for distributing smartphones with various display specifications. Consumers in North America often seek customizable options for their smartphones, including display preferences. Manufacturers cater to this demand by offering devices with a range of display sizes and features.
An increase in smartphone launches in the region helps to boost market growth over the forecast period. For instance, on July 26, 2023, Samsung launched new foldable phones in U.S. market. The foldable phones are expensive due to the advanced technology used for foldable displays and hinges.
Competitive Landscape
The major global players in the market include SAMSUNG, Japan Display Inc., Toshiba Corporation, LG Electronics Inc., Sharp Corporation, Fujitsu Ltd., Sony Corporation, Apple Inc., Motorola Inc. and Mitsubishi Electric Corporation.
COVID-19 Impact Analysis
Lockdowns, travel restrictions and temporary closures of manufacturing facilities disrupted global supply chains. Many display manufacturers are based in countries that experienced significant pandemic-related disruptions, leading to shortages of display components and finished products. Factory closures and reduced workforce availability due to health concerns led to manufacturing delays. As a result, the production of smartphone displays slowed down, affecting the availability of new devices and replacement parts.
Economic uncertainties caused by the pandemic led to reduced consumer spending on non-essential items, including smartphones. The decline in demand affected the need for new displays and potentially led to inventory buildup. The pandemic disrupted the balance between supply and demand in the smartphone market. While supply chains were disrupted, some manufacturers faced demand surges due to increased interest in digital devices during lockdowns.
Russia-Ukraine War Impact Analysis
Geopolitical tensions and conflicts disrupt global supply chains, affecting the production and distribution of components like smartphone displays. Key manufacturing facilities, transportation routes or supply chain hubs are disrupted, it lead to shortages, delays and price fluctuations in the display market.
The availability of raw materials necessary for manufacturing smartphone displays affected by trade disruptions or economic sanctions resulting from the conflict. War impact the production capacity of display manufacturers and, in turn, affect the overall supply of displays. Trade tensions between countries involved in the conflict lead to export restrictions and regulatory barriers. It impact the export and import of display components and finished products, potentially affecting supply and pricing.
By Type
• Capacitive Display
• Resistive Display
By Display Technology
• TFT-LCD
• IPS-LCD
• OLED
• AMOLED
• Others
By Size
• 0-4 inches
• 4-5 inches
• 5-6 inches
• Others
By Resolution
• 720 x 1280
• 1920 x 1080
• Others
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• On August 11, 2023, Honor India announced the launch of new products on X. The Honor 90 and Honor 90 Pro launched in China. Both the models feature full-HD+ (1,200 x 2,664 pixels) curved OLED displays with 120 Hz refresh rate and 3,840Hz pulse width modulation (PWM) dimming.
• On January 30, 2023, OnePlus launched five new products in the market at cloud 11 event. The company launched two smartphones, a smart TV, earphones and a tablet. The one plus 11 5G China edition features a 6.7-inch OLED LTPO 3.0 display
• On February 06, 2023, TECNO confirmed to launch PHANTOM Flagship Device in the MWC. The newest PHANTOM device to launch at MWC and the reputed PHANTOM X2 series - PHANTOM X2 Pro 5G and PHANTOM X2 5G will be the highlight of the smartphone display area at TECNO’s booth.
Why Purchase the Report?
• To visualize the global smartphone display market segmentation based on type, display technology, size, resolution and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of smartphone display market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global smartphone display market report would provide approximately 69 tables, 81 figures and 202 pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies