글로벌 어린이용 전동 스쿠터 시장 – 2023-2030

Overview
Global kids E-scooter market reached US$ 295.2 million in 2022 and is expected to reach US$ 385.8 million by 2030, growing with a CAGR of 3.6% during the forecast period 2023-2030.
Due to rising demand for leisure and outdoor activities among children, the global Kids E-Scooter market has been experiencing significant expansion. The industry has grown in popularity as a result of reasons such as technological developments in electric mobility, a growing emphasis on environmentally friendly transportation and parental preferences for secure and entertaining play alternatives for their children.
Several multinational brands and manufacturers have entered the Indian market, realizing the potential and growing demand for kids' e-scooters, hence expanding market choices and possibilities for consumers.
For instance, in September 2023, Honda has introduced an attractive small size electric scooter for less than US$ 1,000. Aside from some of the most significant electric scooters for kids, Honda's new Motocompacto is the coolest electric scooter we've seen in a long time. Therefore, the Indian kids E-scooter market depicts the lucrative growth potential during the forecasted period.
Dynamics
Lightweight Lithium Battery Research and Development
R&D advances in lightweight lithium batteries result in enhanced scooter range per charge and improved durability, solving battery life and longevity concerns. The increases the satisfaction of consumers, encouraging more widespread use of electric scooters for kids. Lightweight lithium batteries provide enhanced energy density and efficiency, allowing electric scooters to perform better and last longer.
The advancement in battery technology improves the whole experience for children, allowing them to play on their scooters for longer periods of time. For instance, SmooSat has embraced the future and incorporates this technology into our line of electric scooters for adults (SmooSat SA3, SA3 Prime and MAX) and children (SmooSat E9, E9 Pro and E9 Apex).
Subsidy Programs and Government Incentives
Subsidy programs stimulate the economy by increasing demand for e-scooters. The promotes manufacturing, job development and innovation in the e-scooter industry, all of which contribute to overall economic growth. Subsidies and government incentives can help a country compete in the global e-scooter industry. Governments may position their businesses favorably in the global market by assisting local manufacturers and driving e-scooter use.
Government subsidies or incentives aimed at encouraging environmentally friendly mobility solutions frequently result in lower pricing or financial assistance for acquiring electric scooters for children. Lower purchasing prices enable more families to invest in children's e-scooters, fueling industry growth. Governments are also increasing support for the development of charging infrastructure.
For instance, the federal government of U.S. and certain states have made an electric scooter tax credit available. The phenomenon is not limited to U.S. The Taiwanese government is eliminating the product tax and providing subsidies to buyers of electric scooters. The government currently pays NT$ 7,000 (US$ 233) for a portable electric scooter. India has also launched its Faster Adoption and Manufacture of Electric Materials (FAME) plan to provide financial incentives for 86 different models of the electric two-wheelers.
Technological Advancements and Expanding Product Portfolio
Innovative features like smart connectivity, improved battery life, GPS monitoring, customizable speed controls, safety sensors and rapid brake systems are now attainable due to continuous technical breakthroughs. The elements improve the overall riding experience, increase safety and appeal to consumers who seek advanced, feature-rich products for their children.
Manufacturers that use technological advances to create cutting-edge e-scooters relish a competitive advantage. Introducing innovative and cutting-edge features not only attracts tech-savvy consumers but also differentiates products in a congested market, resulting in higher market share and brand awareness.
Increasing Injuries Associated With Use of Kids’ E-Scooters
Parents are concerned about the growing number of injuries among kids who use e-scooters. Due to concerns about accidents or injuries, parents may be unwilling to purchase e-scooters for their children, lowering market demand. As standup electric scooters (e-scooters) have become a more popular method of transportation, recent research indicates a 71% increase in injuries reported in children and teens aged 18 and less than 18 from year 2020 to 2021, with the head being the most injured body part due to a lack of helmet wear. During the two-year study period, pediatric emergency departments in U.S. recorded 13,557 injuries due to e-scooters.
To address these issues and maintain market growth, stakeholders in the kids' e-scooter business must emphasize safety measures, invest in robust safety features, push for proper usage instructions and work with regulatory and governmental agencies to ensure compliance with safety standards.
Segment Analysis
The global kids E-scooter market is segmented based on material, type, age group and region.
Agility and Maneuverability Drive the Segmental Growth
Two-wheel electric vehicles are extremely agile and maneuverable, allowing individuals to effortlessly handle traffic and tight areas. Because of their small stature, they are great for weaving through urban traffic, providing a rapid and convenient form of transit. Two-wheel electric vehicles, such as e-scooters and electric motorbikes, provide efficient and convenient urban mobility alternatives. It is ideal for short to medium-distance transport, catering to commuters traversing congested metropolitan streets. Therefore, above factor drives the growth of the 2 wheel segment and accounts for the significant shares in the global market.
Geographical Penetration
Consumer Awareness and Adoption Drives the North American Market
As consumer awareness of the benefits of children's e-scooters develops, so does demand for these products. As parents and caregivers become more inclined to acquire e-scooters for their children, producers and retailers will benefit from market expansion and growth potential.
Consumer awareness draws attention to product safety and quality. Manufacturers concentrate on improving safety features in kid e-scooters, such as enhanced braking systems, speed controls, long-lasting construction and age-appropriate designs. Positive product perception in terms of safety features boosts parental adoption. Therefore, North America accounts for the majority of the shares in the global market.
COVID-19 Impact Analysis
Consumer spending was lowered as a result of economic uncertainty and employment losses during lockdowns. Families concentrated on necessities, resulting in a decrease in discretionary expenditure on non-essential things such as recreational gadgets such as kids' e-scooters.
Temporary store closures, retail restrictions and physical shopping restrictions all had an impact on the sale of e-scooters. The closing of physical stores reduced customer access to these products, reducing sales. Consumer behavior was influenced by social distancing techniques and stay-at-home instructions. During lockdown periods, children spend more time indoors, limiting the immediate demand for outdoor sporting goods like e-scooters.
Russia-Ukraine War Impact Analysis
Disruption in conflict supply chains, particularly those involving essential components or manufacturing facilities for e-scooters situated in the region, particularly in the European part, may have an impact on global e-scooter production and availability. Geopolitical tensions may wreak havoc on the economy, affecting consumer confidence and purchasing habits. If the conflict worsens or produces widespread economic insecurity, it may have an impact on consumer behavior and demand for non-essential commodities like kids' e-scooters.
Currency fluctuations caused by geopolitical events can have an impact on import/export costs and pricing strategies for e-scooter companies. It could have an impact on product pricing and profit margins. Changes in trade policies or laws that affect the e-scooter market may result from geopolitical conflicts. Tariffs, trade restrictions or changes in import/export laws may all have an impact on the movement of goods and components, thereby influencing market dynamics.
By Material
● Industrial-Grade Aluminum Alloy
● Carbon Fiber
● Plastic
● Composite
By Type
● 2 Wheel
● 3 Wheel
By Age Group
● Less Than 5 Years
● 5 - 8 Years
● 8 - 12 Years
By Region
● North America
o U.S.
o Canada
o Mexico
● Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
● South America
o Brazil
o Argentina
o Rest of South America
● Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
● Middle East and Africa
Key Developments
● In January 2023, NIU, a Chinese electric scooter developer, has introduced a new electric scooter. The NIU Mavericks NQi Children's Electric Scooter is a thrilling and entertaining solution for car-obsessed children. It is not only built to be sturdy and durable, but it also has a number of features that make it an excellent present for children of all ages.
● In September 2023, Honda has released an attractive small electric scooter for less than US$ 1,000. Aside from some of the most significant electric scooters for kids, Honda's new Motocompacto is the coolest electric scooter we've seen in a long time.
● On March 1, 2022, INOKIM, the world's leading manufacturer and distributor of e-scooters, has collaborated with Disney for its INOKIM Kids collection of e-scooters, which include Pixar, Disney and MARVEL characters and are geared for children ages 5-8. INOKIM is the first company to introduce a tri-wheel e-scooter created particularly for children, with a focus on child-specific safety measures.
Competitive Landscape
The major global players in the market include Razor USA LLC, Segway-Ninebot, Xiaomi (Mi Electric Scooter), GOTRAX, Swagtron, Pulse Performance Products, Jetson Electric Bike, SmooSat Inc., Hover Pro. And Globber.
Why Purchase the Report?
● To visualize the global kids E-scooter market segmentation based on material, type, age group and region, as well as understands key commercial assets and players.
● Identify commercial opportunities by analyzing trends and co-development.
● Excel data sheet with numerous data points of kids E-scooter market-level with all segments.
● PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
● Material mapping available as excel consisting of key products of all the major players.
The global kids E-scooter market report would provide approximately 61 tables, 56 figures and 186 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies