Name: 글로벌 시장 동향
SKU: ICT1911
Availability: InStock

보고서 요약(국문)

시장 개요
전 세계 옥외광고(OOH) 시장은 2022년 XX백만 달러 규모에 달했으며, 2030년까지 XX백만 달러에 이를 것으로 예상되어 높은 성장세를 보일 전망입니다. 예측 기간(2023~2030년) 동안 연평균 13.3%의 성장률을 기록할 것으로 예상됩니다.
OOH 광고의 가장 큰 장점은 소비자들이 집 밖에서 광고 메시지에 더 잘 반응할 가능성이 높다는 점입니다. 또한, 특히 인구 밀도가 높은 도시 지역에서 높은 노출 효과를 얻을 수 있습니다. 광고 유형 중에서는 빌보드가 2022년 시장 점유율 약 49.01%로 가장 큰 비중을 차지했습니다. 빌보드는 브랜드 메시지를 간결하고 명확하게 전달하는 가장 비용 효율적인 OOH 광고 전략입니다.
플랫폼 부문 내에서는 고정형 플랫폼이 2022년 시장 점유율 73.20%로 선두를 달리고 있습니다. 고정형 플랫폼은 브랜드가 소비자에게 메시지를 전달하는 가장 효과적이고 경제적인 방법을 제공합니다. 하지만 디지털 플랫폼은 예측 기간 동안 정적 플랫폼을 넘어설 가능성이 높습니다. 디지털 플랫폼은 예측 기간인 2030년에 55.68%의 시장 점유율을 차지할 것으로 예상됩니다. 디지털 플랫폼 점유율 증가의 주요 원인은 옥외광고(OOH) 회사들이 디지털 플랫폼에 더욱 집중하고 있으며, 다양한 공공장소에 전자 디스플레이 광고판이 확산되고 있기 때문입니다. 광고는 위치와 인구 통계학적 특성을 기반으로 매우 정밀하게 타겟팅할 수 있습니다.

시장 동향
새로운 기술 발전의 도입
기술 발전은 옥외광고(OOH)에 혁명을 일으켰습니다. OOH 광고는 기술을 활용하여 더욱 매력적이고 상호작용적인 광고를 제작하고, 캠페인을 측정하고 최적화할 수 있게 되었습니다.

디지털 스크린과 프로그래매틱 광고의 도입은 OOH 광고 시장을 크게 변화시켰습니다. 디지털 스크린을 통해 광고주는 실시간으로 업데이트 가능한 동적이고 상호작용적인 광고를 제작할 수 있으며, 프로그래매틱 광고는 더욱 정밀한 타겟팅과 캠페인 최적화를 가능하게 합니다.

모바일 기기와 위치 기반 서비스의 등장으로 옥외광고(OOH) 광고주는 이러한 기술을 활용하여 더욱 개인화되고 관련성 높은 광고를 제작할 수 있습니다. 예를 들어, 옥외광고 광고주는 모바일 데이터를 사용하여 소비자가 특정 광고 근처에 있을 때를 파악하고 맞춤형 메시지를 모바일 기기로 전송할 수 있습니다.
엄격한 정부 규제
정부는 특히 학교나 종교 시설과 같은 민감한 지역에서 옥외광고 콘텐츠에 대한 제한을 두고 있습니다. 이러한 제한은 옥외광고에 표시할 수 있는 콘텐츠 유형을 제한하고, 특정 유형의 콘텐츠를 표시하기 위해 특별 허가를 받도록 요구할 수 있습니다.
또한 정부는 옥외광고 회사에 높은 세금을 부과합니다. 이러한 세금 부담은 신생 중소기업의 확장을 저해할 수 있습니다. 특히 유럽 선진국 정부는 데이터 보호법을 채택하여 타겟팅된 디지털 옥외광고의 성장을 저해해 왔습니다. 엄격한 정부 규제는 글로벌 시장 성장을 제한하는 주요 요인입니다.

COVID-19 영향 분석
COVID-19 분석에는 COVID-19 이전 시나리오, COVID-19 기간 시나리오, COVID-19 이후 시나리오와 함께 가격 변동(팬데믹 기간 및 이후의 가격 변화를 COVID-19 이전 시나리오와 비교), 수요-공급 양상(거래 제한, 봉쇄 및 그로 인한 문제로 인한 수요와 공급의 변화), 정부 정책(정부 기관의 시장, 부문 또는 산업 활성화 정책), 제조업체의 전략적 조치(제조업체가 COVID-19 관련 문제를 완화하기 위해 취한 조치)가 포함됩니다.
세그먼트 분석
글로벌 옥외광고(OOH) 시장은 유형, 플랫폼 및 지역별로 세분화됩니다.
매력적인 디지털 사이니지에 대한 수요 증가
옥외광고(OOH) 시장에서 빌보드 부문은 전 세계적으로 가장 큰 시장 점유율을 차지하고 있습니다. 디지털 및 전자 사이니지의 개발로 옥외광고(OOH) 시장이 변화하고 있으며, 새로운 광고 가능성을 열어주고 있습니다. 기업은 디지털/전자 간판에 정적 이미지와 애니메이션 이미지를 모두 활용하여 브랜드, 제품 또는 목적을 광고할 수 있습니다. 기업은 이러한 판매 기법을 사용하여 일반 대중이 특정 사안(예: 분쟁)을 지지하도록 설득하거나 고객에게 자사 제품이 다른 모든 제품보다 우수하다는 것을 확신시킵니다.
통계에 따르면 미국에만 35만 개의 간판이 있으며, 대부분 고속도로, 건물 옥상, 벽, 공원 벤치 또는 버스 측면에 설치되어 있습니다. 간판 광고의 목적은 많은 승객, 차량 또는 보행자에게 노출되는 것입니다.
지리적 분석
아시아 태평양 지역의 가처분 소득 증가, 도시화 및 디지털 기술 도입
GroupM의 추정에 따르면 중국에서 15~45세 사용자를 대상으로 한 일일 도달률은 인터넷 다음으로 높습니다. 데이터 기반 타겟팅과 같은 최첨단 디지털 옥외 광고 기술을 활용함으로써 광고주는 관련성 있는 메시지를 사람들에게 전달하고 캠페인의 도달 범위를 넓힐 수 있습니다. 중국 주요 시장 참여자들이 디지털 옥외광고(DOOH) 부문에 대규모 투자를 단행하고 있는 것으로 나타났습니다. 대표적인 예로 알리바바는 중국 옥외광고 네트워크인 포커스 미디어(Focus Media)에 14억 3천만 달러를 투자했습니다.
또한, 디지털 옥외광고 기술 기업인 하이브스택(Hivestack)은 바이두(Baidu) 및 JD.com 소유의 신차오 미디어(XinChao Media)와 파트너십을 체결했습니다. 이 협력을 통해 신차오 미디어는 광고 대행사, 브랜드, 그리고 옴니채널 DSP(디지털 광고 플랫폼)에 DOOH 광고 인벤토리를 프로그래매틱 방식으로 구매할 수 있는 공급측 플랫폼(SSP)을 제공합니다.
인도에서는 축제 시즌을 맞아 옥외광고와 같은 미디어 부문이 성장세를 보였습니다. 눈에 띄게 향상된 광고 점유율, 브랜드 캠페인 시작, 그리고 특히 코로나19 팬데믹 기간 동안 시행된 여행 제한으로 인해 침체되었던 대중교통 광고 산업의 회복세가 이를 증명합니다.

경쟁 환경
시장 내 주요 글로벌 업체로는 Global Media & Entertainment Limited, Ströer, JCDecaux, Clear Channel Outdoor Holdings, Inc, Asiaray Media Group Limited, OUTFRONT Media Inc., Focus Media, oOh!media Limited, Daktronics, Intersection, Stellar Lifestyle Pte Ltd 등이 있습니다.
보고서 구매 이유

• 유형, 플랫폼, 지역별 글로벌 옥외광고(OOH) 시장 세분화 현황을 시각화하고 주요 기업 및 업체를 파악합니다.

• 트렌드 분석 및 공동 개발을 통해 사업 기회를 발굴합니다.

• 모든 세그먼트를 포함한 옥외광고(OOH) 시장 수준의 다양한 데이터가 담긴 Excel 데이터 시트를 제공합니다.

• 심층적인 질적 인터뷰와 연구를 바탕으로 종합적인 분석 결과를 담은 PDF 보고서를 제공합니다.

• 주요 업체들의 핵심 제품을 모두 포함한 제품 맵핑 자료를 Excel 파일로 제공합니다.

글로벌 옥외광고(OOH) 시장 보고서는 약 53개의 표, 48개의 그림, 그리고 200페이지 분량으로 구성될 예정입니다.
대상 고객 (2023년 기준)
• 제조업체/구매자
• 산업 투자자/투자은행가
• 시장 조사 전문가
• 신흥 기업

보고서 요약(영어 원문)

Market Overview
The global out-of-home (OOH) advertisement market reached US$ XX million in 2022 and is projected to witness lucrative growth by reaching up to US$ XX million by 2030. The market is growing at a CAGR of 13.3% during the forecast period (2023-2030).
The main advantage of OOH advertising is that it reaches consumers outside of their homes, where they are likely to be more receptive to advertising messages. OOH ads can also provide a high level of exposure, particularly in densely populated urban areas. Among types, the billboards segment accounted for a leading market share of nearly 49.01% in 2022. Billboards are the most cost-effective OOH advertising strategy that conveys brand message in a simple and concise way.
Static segment is leading within the platform segment, with a market share of 73.20% in 2022. Static platform offers the most effective and economical method for brands to communicate their message to consumers. However, the digital platform is likely to surpass static platform during the forecast period. Digital platform is projected to have a share of 55.68% in 2030 over the forecast period. The rising share of digital platforms is mainly due to the increasing focus by OOH advertisement companies on digital platforms and growing proliferation of electronic display signages across various public places. Advertising can be highly targeted, based on the location and demographics of the audience.
Market Dynamics
Incorporation of new technological advancements
Technological advancements have revolutionized the out-of-home (OOH) advertisement. OOH advertising has been able to leverage technology to create more engaging and interactive advertisements, as well as to measure and optimize campaigns.
The adoption of digital screens and programmatic advertising has significantly transformed the OOH advertisement market. Digital screens allow advertisers to create dynamic and interactive advertisements that can be updated in real-time, while programmatic advertising allows for more precise targeting and better optimization of campaigns.
With the rise of mobile devices and location-based services, OOH advertisers can leverage this technology to create more personalized and relevant advertisements. For instance, OOH advertisers can use mobile data to identify when consumers are near a particular advertisement and push personalized messages to their mobile devices.
Stringent government regulations
Governments have imposed content restrictions on OOH advertisements, particularly in sensitive areas such as schools or religious institutions. The restrictions may limit the type of content that can be displayed on OOH advertisements and may require OOH advertisers to obtain special permits to display certain types of content.
Governments also heavily tax OOH advertising companies. The tax burden may prevent the expansion of upcoming small and medium companies. Governments, especially in developed countries of Europe, have adopted data protection laws that have stymied the growth of targeted digital OOH advertisements. Stringent government regulations are a key factor limiting the growth of the global market.
COVID-19 Impact Analysis
The COVID-19 analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with pricing dynamics (including pricing change during and post-pandemic comparing it with pre-COVID scenarios), demand-supply spectrum (shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), government initiatives (initiatives to revive market, sector or industry by government bodies) and manufacturers strategic initiatives (what manufacturers did to mitigate the COVID issues will be covered here).
Segment Analysis
The global out-of-home (OOH) advertisement market is segmented based on type, platform and region.
The growing demand for attractive digital signs
The billboards segment in out-of-home (OOH) advertisement market holds the largest market share at the global level. Out-of-home advertising (OOH) is changing as a result of the development of digital and electrical signs, opening up new avenues for advertising. Businesses can advertise their brand, item or purpose using both static and animated images on digital/electronic signs. Businesses employed these sales techniques to persuade the general public to back a particular cause, such as a conflict, or to persuade customers that their product was superior to all others.
According to statistics, there are 350,000 signs in the U.S. alone, most of which are situated along highways, atop buildings, on walls, on park benches, or on the sides of buses. The purpose of sign advertising is to be seen by lots of passengers, vehicles or pedestrians.
Geographical Analysis
Asia-Pacific’s increased disposable incomes, urbanization, and the adoption of digital technology
According to estimates from GroupM, only the internet has a stronger daily reach than OOH among users in the 15–45 age range in China. By utilizing cutting-edge digital out-of-home technology like data-driven targeting, advertisers have the opportunity to connect people with pertinent messaging and broaden the reach of their campaigns.
Leading market participants have been seen making large expenditures in the digital out-of-home sector in China. It consists of Alibaba, which has invested US$ 1.43 billion in Focus Media, China's network for out-of-home advertising.
In addition, the digital out-of-home advertising technology company Hivestack announced a partnership with Baidu and JD.com-owned XinChao Media. Under the collaboration, XinChao Media gives agencies, brands, and omnichannel DSPs access to the supply side platform to programmatically purchase DOOH inventory.
The festive season in India saw media sectors like out-of-home advertising shift gears to gain growth momentum, as evidenced by noticeably improved media occupancy rates, the launch of brand campaigns, and the revival of the transit media industry in particular, which was suffering as a result of travel restrictions that were put in place during the COVID times.
Competitive Landscape
The major global players in the market include Global Media & Entertainment Limited, Ströer, JCDecaux, Clear Channel Outdoor Holdings, Inc, Asiaray Media Group Limited, OUTFRONT Media Inc., Focus Media, oOh!media Limited, Daktronics, Intersection, and Stellar Lifestyle Pte Ltd.
Why Purchase the Report?
• To visualize the global out-of-home (OOH) advertisement market segmentation based on type, platform and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of out-of-home (OOH) advertisement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping is available in Excel consisting of key products of all the major players.
The global Out-of-Home (OOH) advertisement market report would provide approximately 53 tables, 48 figures and 200 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

상세 목차

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Type
3.2. Snippet by Platform
3.3. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Incorporation of new technological advancements
4.1.2. Restraints
4.1.2.1. Stringent governmental regulations
4.1.3. Opportunity
4.1.3.1. Usage of big-data analytics for digital signages
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Forces Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Before COVID-19 Scenario
6.1.2. Present COVID-19 Scenario
6.1.3. Post COVID-19 or Future Scenario
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Type
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
7.1.2. Market Attractiveness Index, By Type
7.2. Billboards *
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Malls Transit displays
7.4. Street furniture
7.5. Place based
8. By Platform
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
8.1.2. Market Attractiveness Index, By Platform
8.2. Static *
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Digital
9. By Region
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
9.1.2. Market Attractiveness Index, By Region
9.2. North America
9.2.1. Introduction
9.2.2. Key Region-Specific Dynamics
9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
9.2.5.1. The U.S.
9.2.5.2. Canada
9.2.5.3. Mexico
9.3. Europe
9.3.1. Introduction
9.3.2. Key Region-Specific Dynamics
9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
9.3.5.1. Germany
9.3.5.2. The U.K.
9.3.5.3. France
9.3.5.4. Italy
9.3.5.5. Russia
9.3.5.6. Rest of Europe
9.4. South America
9.4.1. Introduction
9.4.2. Key Region-Specific Dynamics
9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
9.4.5.1. Brazil
9.4.5.2. Argentina
9.4.5.3. Rest of South America
9.5. Asia-Pacific
9.5.1. Introduction
9.5.2. Key Region-Specific Dynamics
9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
9.5.5.1. China
9.5.5.2. India
9.5.5.3. Japan
9.5.5.4. Australia
9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
9.6.1. Introduction
9.6.2. Key Region-Specific Dynamics
9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
10. Competitive Landscape
10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis
11. Company Profiles
11.1. Global Media & Entertainment Limited *
11.1.1. Company Overview
11.1.2. Product Portfolio and Description
11.1.3. Financial Overview
11.1.4. Key Developments
11.2. Ströer
11.3. JCDecaux
11.4. Clear Channel Outdoor Holdings, Inc.
11.5. Asiaray Media Group Limited
11.6. OUTFRONT Media Inc.
11.7. Focus Media
11.8. oOh!media Limited
11.9. Daktronics
11.10. Intersection
11.11. Stellar Lifestyle Pte Ltd
LIST NOT EXHAUSTIVE
12. Appendix
12.1. About Us and Services
12.2. Contact Us

언급된 주요 기업들

Global Media & Entertainment Limited, 4.	Key Developments, Ströer, JCDecaux, Clear Channel Outdoor Holdings, Inc., Asiaray Media Group Limited, OUTFRONT Media Inc., Focus Media, oOh!media Limited, Daktronics, Intersection, Stellar Lifestyle Pte Ltd

표 목록 (Tables)

List of Tables

Table 1 Global Out-of-Home (OOH) Advertisement Market Value, By Type, 2022, 2026 & 2030 (US$ Million)

Table 2 Global Out-of-Home (OOH) Advertisement Market Value, By Platform, 2022, 2026 & 2030 (US$ Million)

Table 3 Global Out-of-Home (OOH) Advertisement Market Value, By Region, 2022, 2026 & 2030 (US$ Million)

Table 4 Global Out-of-Home (OOH) Advertisement Market Value, By Type, 2022, 2026 & 2030 (US$ Million)

Table 5 Global Out-of-Home (OOH) Advertisement Market Value, By Type, 2021-2030 (US$ Million)

Table 6 Global Out-of-Home (OOH) Advertisement Market Value, By Platform, 2022, 2026 & 2030 (US$ Million)

Table 7 Global Out-of-Home (OOH) Advertisement Market Value, By Platform, 2021-2030 (US$ Million)

Table 8 Global Out-of-Home (OOH) Advertisement Market Value, By Region, 2022, 2026 & 2030 (US$ Million)

Table 9 Global Out-of-Home (OOH) Advertisement Market Value, By Region, 2021-2030 (US$ Million)

Table 10 North America Out-of-Home (OOH) Advertisement Market Value, By Type, 2021-2030 (US$ Million)

Table 11 North America Out-of-Home (OOH) Advertisement Market Value, By Platform, 2021-2030 (US$ Million)

Table 12 North America Out-of-Home (OOH) Advertisement Market Value, By Country, 2021-2030 (US$ Million)

Table 13 South America Out-of-Home (OOH) Advertisement Market Value, By Type, 2021-2030 (US$ Million)

Table 14 South America Out-of-Home (OOH) Advertisement Market Value, By Platform, 2021-2030 (US$ Million)

Table 15 South America Out-of-Home (OOH) Advertisement Market Value, By Country, 2021-2030 (US$ Million)

Table 16 Europe Out-of-Home (OOH) Advertisement Market Value, By Type, 2021-2030 (US$ Million)

Table 17 Europe Out-of-Home (OOH) Advertisement Market Value, By Platform, 2021-2030 (US$ Million)

Table 18 Europe Out-of-Home (OOH) Advertisement Market Value, By Country, 2021-2030 (US$ Million)

Table 19 Asia-Pacific Out-of-Home (OOH) Advertisement Market Value, By Type, 2021-2030 (US$ Million)

Table 20 Asia-Pacific Out-of-Home (OOH) Advertisement Market Value, By Platform, 2021-2030 (US$ Million)

Table 21 Asia-Pacific Out-of-Home (OOH) Advertisement Market Value, By Country, 2021-2030 (US$ Million)

Table 22 Middle East & Africa Out-of-Home (OOH) Advertisement Market Value, By Type, 2021-2030 (US$ Million)

Table 23 Middle East & Africa Out-of-Home (OOH) Advertisement Market Value, By Platform, 2021-2030 (US$ Million)

Table 24 Global Media & Entertainment Limited: Overview

Table 25 Global Media & Entertainment Limited: Product Portfolio

Table 26 Global Media & Entertainment Limited: Key Developments

Table 27 Ströer: Overview

Table 28 Ströer: Product Portfolio

Table 29 Ströer: Key Developments

Table 30 JCDecaux: Overview

Table 31 JCDecaux: Product Portfolio

Table 32 JCDecaux: Key Developments

Table 33 Clear Channel Outdoor Holdings, Inc.: Overview

Table 34 Clear Channel Outdoor Holdings, Inc.: Product Portfolio

Table 35 Clear Channel Outdoor Holdings, Inc.: Key Developments

Table 36 Asiaray Media Group Limited: Overview

Table 37 Asiaray Media Group Limited: Product Portfolio

Table 38 Asiaray Media Group Limited: Key Developments

Table 39 OUTFRONT Media Inc.: Overview

Table 40 OUTFRONT Media Inc.: Product Portfolio

Table 41 OUTFRONT Media Inc.: Key Developments

Table 42 Focus Media: Overview

Table 43 Focus Media: Product Portfolio

Table 44 Focus Media: Key Developments

Table 45 oOh!media Limited: Overview

Table 46 oOh!media Limited: Product Portfolio

Table 47 oOh!media Limited: Key Developments

Table 48 Daktronics: Overview

Table 49 Daktronics: Product Portfolio

Table 50 Daktronics: Key Developments

Table 51 Intersection: Overview

Table 52 Intersection: Product Portfolio

Table 53 Intersection: Key Developments

그림 목록 (Figures)

List of Figures

Figure 1 Global Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 2 Global Out-of-Home (OOH) Advertisement Market Share, By Type, 2022 & 2030 (%)

Figure 3 Global Out-of-Home (OOH) Advertisement Market Share, By Platform, 2022 & 2030 (%)

Figure 4 Global Out-of-Home (OOH) Advertisement Market Share, By Region, 2022 & 2030 (%)

Figure 5 Global Out-of-Home (OOH) Advertisement Market Y-o-Y Growth, By Type, 2022-2030 (%)

Figure 6 Billboards Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 7 Malls Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 8 Transit displays Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 9 Street furniture Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 10 Place based Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 11 Global Out-of-Home (OOH) Advertisement Market Y-o-Y Growth, By Platform, 2022-2030 (%)

Figure 12 Static Platform in Global Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 13 Digital Platform in Global Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 14 Global Out-of-Home (OOH) Advertisement Market Y-o-Y Growth, By Region, 2022-2030 (%)

Figure 15 North America Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 16 Asia-Pacific Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 17 Europe Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 18 South America Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 19 Middle East and Africa Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 20 North America Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 21 North America Out-of-Home (OOH) Advertisement Market Share, By Type, 2022 & 2030 (%)

Figure 22 North America Out-of-Home (OOH) Advertisement Market Share, By Platform, 2022 & 2030 (%)

Figure 23 North America Out-of-Home (OOH) Advertisement Market Share, By Country, 2022 & 2030 (%)

Figure 24 South America Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 25 South America Out-of-Home (OOH) Advertisement Market Share, By Type, 2022 & 2030 (%)

Figure 26 South America Out-of-Home (OOH) Advertisement Market Share, By Platform, 2022 & 2030 (%)

Figure 27 South America Out-of-Home (OOH) Advertisement Market Share, By Country, 2022 & 2030 (%)

Figure 28 Europe Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 29 Europe Out-of-Home (OOH) Advertisement Market Share, By Type, 2022 & 2030 (%)

Figure 30 Europe Out-of-Home (OOH) Advertisement Market Share, By Platform, 2022 & 2030 (%)

Figure 31 Europe Out-of-Home (OOH) Advertisement Market Share, By Country, 2022 & 2030 (%)

Figure 32 Asia-Pacific Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 33 Asia-Pacific Out-of-Home (OOH) Advertisement Market Share, By Type, 2022 & 2030 (%)

Figure 34 Asia-Pacific Out-of-Home (OOH) Advertisement Market Share, By Platform, 2022 & 2030 (%)

Figure 35 Asia-Pacific Out-of-Home (OOH) Advertisement Market Share, By Country, 2022 & 2030 (%)

Figure 36 Middle East & Africa Out-of-Home (OOH) Advertisement Market Value, 2021-2030 (US$ Million)

Figure 37 Middle East & Africa Out-of-Home (OOH) Advertisement Market Share, By Type, 2022 & 2030 (%)

Figure 38 Middle East & Africa Out-of-Home (OOH) Advertisement Market Share, By Platform, 2022 & 2030 (%)

Figure 39 Global Media & Entertainment Limited: Financials

Figure 40 Ströer: Financials

Figure 41 JCDecaux: Financials

Figure 42 Clear Channel Outdoor Holdings, Inc.: Financials

Figure 43 Asiaray Media Group Limited: Financials

Figure 44 OUTFRONT Media Inc.: Financials

Figure 45 Focus Media: Financials

Figure 46 oOh!media Limited: Financials

Figure 47 Daktronics: Financials

Figure 48 Intersection: Financials

글로벌 옥외광고(OOH) 시장 – 2023-2030

Global Out-of-Home (OOH) Advertisement Market - 2023-2030